About Reifenpresse

Reifenpresse

Reifenpresse is a German trade medium for the tyre, wheel and retreading industry, published at reifenpresse.de as the news portal of the monthly trade journal NEUE REIFENZEITUNG. The platform describes itself as the leading German-language news source for the tyre and wheel markets, publishing relevant information on a daily basis, supported by comprehensive databases. The portal has been operated by the Neue Reifenzeitung since 1998 and is published by the Profil-Verlag GmbH in Stade. Alongside the website, the editorial team distributes a daily electronic newsletter to more than 4,800 subscribers and maintains a tyre test database with results for more than 6,400 tyres. The Reifenpresse brand forms part of an international publishing group with sister titles in English, Italian and Chinese.

Overview

Reifenpresse addresses the professionals of the tyre and wheel industry in the German-speaking market: tyre manufacturers and importers, wholesalers and retailers, retreading companies, wheel producers, and the service providers of the industry, from garage equipment suppliers to logistics companies. The editorial programme is that of a classic B2B news service, covering the economic, technical and regulatory developments of the tyre business with a focus on the German market and its European context. The platform's value lies in its daily cadence and its databases: where the monthly print magazine analyses trends in depth, reifenpresse.de reports the industry's news in real time and provides searchable data for professionals.

The website publishes daily news on company developments, from the quarterly figures of manufacturers to management changes and market entries, on new products and services, and on the regulatory environment of the tyre industry, from EU tyre labelling to product safety regulations. The tyre test database, maintained since 2000, compiles the results of tyre tests from German and international media, providing the industry with a comprehensive reference for tyre performance. The daily newsletter, distributed at the end of each working day, keeps subscribers informed about the latest industry-relevant information. The platform's media kit positions Reifenpresse as the leading trade publication for everything related to tyres, wheels and retreading. The brand's identity is built on the combination of the monthly magazine's authority and the website's daily news service, serving the industry's professionals with both depth and speed. The platform's readership includes the decision makers of the tyre trade — from the purchasing managers of retail groups to the executives of manufacturers — making it a central medium of the German tyre industry's business communication.

History

Reifenpresse.de has been operated by the Neue Reifenzeitung since 1998, making it one of the earliest online news portals of the German trade press. The parent title NEUE REIFENZEITUNG has been an authoritative voice within the tyre and wheel markets for more than 40 years, published monthly by the Profil-Verlag GmbH in Stade. The portal was launched as the digital extension of the print magazine, initially publishing the magazine's news online and gradually developing into an independent news service with its own editorial rhythm. The early launch date — 1998, in the formative years of the commercial internet in Germany — gave the portal a pioneering role in the digitalisation of the tyre trade's information flows.

The portal's history reflects the digitalisation of the tyre industry's information flows. Since 2000 the portal has maintained a comprehensive tyre test database, which by the end of 2021 already listed the test results for more than 6,400 tyres, drawing on the tests published by German and international automotive and consumer media. The database has become a reference work for the industry, allowing dealers and consumers to compare the test results of tyres across publications and years. The daily electronic newsletter, distributed on the basis of the portal's news, has grown to more than 4,800 subscribers. The Reifenpresse brand has expanded internationally through the publishing group's sister titles: tyrepress.com and the magazine Tyres and Accessories for the English-speaking market, PneusNews.it for the Italian market, and TyrepressChina.com for the Chinese market. The group's publisher, the late Klaus Haddenbrock, was a central figure in the international tyre trade press, building the Reifenpresse brand into a global network of tyre industry media.

Content and Sections

The editorial content of Reifenpresse is organised around the news categories of the tyre and wheel industry. Company news covers the business developments of manufacturers, wholesalers and retailers, from quarterly results and strategic partnerships to insolvencies and market entries. Product news reports on new tyre launches, wheel designs and retreading products, while the test database provides a searchable archive of tyre test results from German and international media. The platform's coverage of trade fairs follows the industry's events, from The Tire Cologne to regional trade shows.

The regulatory environment of the tyre industry receives dedicated coverage, from the EU tyre label and its revisions to product safety regulations and environmental legislation. The platform also reports on the retreading industry, the commercial vehicle tyre market and the service sector, from garage equipment to fleet management. The daily newsletter compiles the day's news for subscribers, while the website's databases provide long-term reference value. The platform's background reports analyse the industry's structural developments, from the consolidation of the retail trade to the strategies of the global manufacturers and the impact of e-commerce on the tyre business. The media kit documents the platform's role as the advertising medium for the tyre industry, with online and print formats reaching the industry's decision makers. The combination of daily news, background analysis and searchable databases gives the platform a unique position in the German tyre trade's media landscape. The platform's long history — online since 1998 — has made it a trusted source for the industry's professionals. The tyre test database, with results for more than 6,400 tyres, remains one of the most comprehensive archives of its kind in the German-speaking market.

Publisher and Organization

Reifenpresse is published by the Profil-Verlag GmbH, based at Harsefelder Strasse 5 in 21680 Stade in Lower Saxony. The editor-in-chief and managing director is Arno Borchers, with Christian Marx as managing director and publishing manager. The editorial team includes Christine Schönfeld, while the media consulting is handled by Tanja Fergin for online and Torsten Tuchardt for print, and the subscription and administration by Petra Sander-Dammann. The portal is the digital arm of the monthly trade journal NEUE REIFENZEITUNG, which has been published by the Profil-Verlag for more than 40 years. The Reifenpresse brand forms part of an international publishing group with the English-language tyrepress.com and Tyres and Accessories, the Italian PneusNews.it and the Chinese TyrepressChina.com.

Digital Presence

The digital home of the brand is reifenpresse.de, the news portal for the tyre and wheel industry, which publishes relevant information on a daily basis across the categories of company news, product news, tests and regulatory developments. The portal maintains a comprehensive tyre test database, listing the results of more than 6,400 tyre tests from German and international media, and a daily electronic newsletter with more than 4,800 subscribers. The website's news is published continuously throughout the working day, with the newsletter compiling the day's developments at the end of each working day. The portal's international sister sites — tyrepress.com in English, PneusNews.it in Italian and TyrepressChina.com in Chinese — extend the brand's reach to the global tyre industry. The platform's media kit positions reifenpresse.de as the leading German-language news source for the tyre and wheel markets, supported by the daily newsletter and the comprehensive test database.