About Reisebüro

Reisebüro

Reisebüro Magazin is a German trade magazine for the travel agency industry, published at reisebuero-magazin.de. The magazine appears monthly — the October 2026 issue was published in mid-October 2026 — and addresses the owners and employees of travel agencies with news, background reports and interviews from the tourism industry. The editorial programme covers the full spectrum of the travel trade: tour operators and destinations, airlines and cruises, travel technology and distribution, and the regulatory and economic environment of the travel agency business. The magazine's website publishes current news on a daily basis, complementing the monthly print and digital issues with video reports, podcasts and photo galleries. The magazine's editorial team covers the industry's events from the German market's perspective, with a focus on the topics that matter for travel agency professionals.

Overview

Reisebüro Magazin addresses the professionals of the German travel agency industry: the owners, managers and counter staff of stationary travel agencies, as well as the online travel trade and the service providers of the tourism industry. The editorial programme is that of a classic B2B trade magazine, combining the monthly issue's in-depth reporting with the website's daily news service. The magazine's readers work at the interface between tour operators and customers, selling package tours, cruises, flights and individual travel arrangements, and the magazine provides them with the industry knowledge they need for their consulting work. The German travel agency market, with its thousands of stationary agencies and growing online segment, is served by a small number of trade media, and Reisebüro Magazin positions itself as one of the industry's information sources.

The website's news flow covers the industry's current developments: the business figures and strategies of tour operators, the route networks and sales of airlines, the marketing of destinations, and the regulatory changes that affect travel agencies, from package travel law to insolvency protection. The magazine's video section publishes video reports from trade fairs and industry events, from the ITB India to the Istanbul Tourism Fair, while the podcast section offers audio interviews with industry personalities. The photo galleries present impressions from destinations around the world. The magazine's content is published in German, addressing the German-speaking travel trade. The magazine's monthly issues, published around the middle of each month, provide the in-depth counterpart to the website's daily news.

History

Reisebüro Magazin is published as a monthly trade magazine for the travel agency industry, with the website's archive documenting the monthly issues of 2026, from the June issue through the October issue. The magazine's editorial team, with authors including Sven Klawunder and Virginia Geszti, covers the tourism industry on a continuous basis, with the website publishing news articles throughout the month. The magazine's video and podcast sections document the industry's events, from trade fair interviews to destination presentations.

The magazine's development reflects the digitalisation of the travel trade press: alongside the monthly issues, the website has become a daily news platform with video, audio and photo content. The magazine's social media presence extends the brand to the platforms where travel professionals and consumers meet. The magazine's coverage of the industry's major events — the DRV Hauptstadtkongress, the ITB fairs, the Frankfurter Buchmesse's tourism relevance — positions it as a chronicler of the German travel industry's calendar. The DRV Hauptstadtkongress, the annual congress of the German Travel Association, is a fixture of the magazine's reporting, with coverage of the association president's keynote and the industry's political demands. The exact founding year of the magazine and the name of the publisher are not publicly confirmed in the sources consulted for this profile.

Content and Sections

The editorial content of Reisebüro Magazin is organised around the segments of the travel industry. The news section covers the current developments of tour operators, airlines, destinations and the travel agency business, from the DRV Hauptstadtkongress to the strategies of airlines on the German market. The magazine's monthly issues provide in-depth reporting on the industry's key topics, from market trends to product innovations. The video section publishes video reports from trade fairs and events, including interviews with tourism directors and trade fair executives.

The podcast section offers audio content with interviews and background discussions, while the photo galleries present destination impressions from around the world. The magazine's airlines coverage follows the route developments and sales of carriers on the German market, from Air India's expansion to the infrastructure projects of international airports. The magazine's reporting on destinations covers tourism fairs and marketing initiatives, from the Istanbul Tourism Fair to the presentation of regions such as Sarawak. The website's content is organised in sections including world news, local news, videos, podcasts and airlines. The magazine's destination coverage combines trade fair reporting with destination portraits, serving the travel agency professionals who advise customers on holiday choices. The interviews with tourism directors and trade fair executives provide the industry's decision makers with direct insights into the strategies of destinations and event organisers. The magazine's trade fair coverage — from the ITB India to the Istanbul Tourism Fair — documents the industry's international calendar for the German travel trade.

Publisher and Organization

Reisebüro Magazin is published at reisebuero-magazin.de as a monthly trade magazine for the travel agency industry. The name of the publisher and the editorial leadership are not publicly confirmed in the sources consulted for this profile. The magazine's editorial team includes the authors Sven Klawunder and Virginia Geszti, whose bylines appear on the website's articles and video reports. The magazine operates a YouTube channel under the name touristiknews, extending the brand's video content to the video platform. The magazine's advertising business and commercial operations are not publicly documented in the sources consulted. The magazine's cross-media approach — monthly issues, daily website news, video, podcasts and social media — reflects the diversified media consumption of the travel industry's professionals. The brand's presence on Facebook, Instagram, TikTok and YouTube extends the magazine's reach to the platforms where the industry's professionals and their customers are active. The social media channels publish the magazine's destination impressions and industry news, complementing the website's editorial content. The magazine's monthly issues, published around the middle of each month, anchor the brand's editorial calendar, while the website's daily news keeps the audience informed between issues. The brand's cross-media presence serves the information needs of the German travel agency industry.

Digital Presence

The digital home of the magazine is reisebuero-magazin.de, the website of Reisebüro Magazin, which publishes current tourism news on a daily basis alongside the monthly issues. The website's sections include world news, local news, video reports, podcasts and airlines coverage, with new articles appearing throughout the month. The magazine maintains active social media channels on Facebook, Instagram, TikTok and YouTube, with the YouTube channel operating under the name touristiknews. The video section publishes video reports from trade fairs and industry events, while the podcast section offers audio interviews. The photo galleries present destination impressions. The magazine's digital offering combines the monthly issue's depth with the website's daily news rhythm and the social media channels' reach, positioning the brand as a cross-media trade medium for the German travel agency industry. The magazine's video and podcast formats extend the editorial content to the audio-visual channels that complement the written reporting. The brand's YouTube channel touristiknews publishes the video reports, extending the magazine's reach to the video platform's audience.