Sadhna Plus News: The Sadhna Media Group's 24x7 Hindi Satellite News Channel
Sadhna Plus News is a 24x7 Hindi satellite news channel operated by Sharpline Broadcast Limited from Sector 10, Noida, in Uttar Pradesh. It is part of the Sadhna Media Group, a Delhi-rooted media house whose origins go back to 1977 and whose stable includes devotional, regional news and movie channels. The channel is carried free-to-air on Tata Play at channel 1138, on cable networks and on a long list of OTT and streaming platforms, and it publishes through its web portal, presenting national and regional Hindi news produced by an in-house Noida team and reporters across many districts.
Of the many channels in the Sadhna stable, Sadhna Plus News is the group's general Hindi news offering — the counterpart to its better-known devotional brand, Sadhna TV, and to its state-focused news services such as Sadhna News MP CG.
Overview
Sadhna Plus News is a round-the-clock satellite news channel in Hindi. Its owner-operator, Sharpline Broadcast Limited, describes the channel plainly: a 24x7 satellite news channel whose web portal is owned and operated from the company's office at C-457, Sector-10, Noida. The channel covers national and regional news for Hindi-speaking audiences, drawing content from its own reporters working in the field across various districts, supplemented by news agencies and content partners.
The channel sits within a group that operates multiple television channels in different genres and languages, and that is also prominent in outdoor media — a combination of broadcast and out-of-home advertising that shapes how the group sells its channels to advertisers.
History and the Sadhna Group
The Sadhna Media Group traces its establishment to 1977, when it began as a small advertising agency. Over the following decades it grew into a broadcasting group: Sadhna Broadcast Limited, established in 1994, became the listed face of an operation spanning television channels, advertising and broadcast services, including outdoor broadcast vans, uplink and downlink services, studio setups and broadcast software. Within that expansion, news became one of the group's genres, and Sadhna Plus News emerged as its general news channel — forum records of the DTH community note the channel's earlier identity in the Sadhna news family, where the "Sadhna News" name was associated with the group's MP/CG service before the Plus branding settled on the national-facing channel.
The group's channel portfolio, as listed by the company itself, includes Sadhna TV, Ishwar TV, Sadhna Bhakti, Sadhna Gold, Har Khabar, Sadhna Plus News, Aryan TV and VIP News, with Sadhna MP CG Raj, Rishu Movies and Sadhna Prime News also appearing in the group's listings — a bouquet spanning devotion, news and movies, mostly in Hindi and aimed at the Hindi belt.
Ownership and Corporate Structure
Sadhna Plus News is owned and operated by Sharpline Broadcast Limited, a Noida-based broadcast company within the wider Sadhna group, whose corporate office is the Sector-10, Noida address from which the channel and its portal are run. Sharpline Broadcast is itself a listed company, compared in market data with Sadhna Broadcast Limited, the group's other listed broadcast entity.
In early 2025, Sadhna Broadcast Limited's board approved changing the company's name to Crystal Business System Limited, with the new name reserved with the Registrar of Companies in January 2025 — a corporate revamp at group level, reported as signalling a strategic shift for a company that had been a key player in regional broadcasting. The channels themselves, including Sadhna Plus News under Sharpline Broadcast, continued under their established brands.
Programming and Production
The channel's programming is general Hindi news: bulletins, breaking news and current-affairs coverage across the day, produced by an in-house production team that the company describes in detail — research staff, content writers, cameramen, producers, anchors, voice-over artists, video editors and graphics staff, many with decades in the business — supported by professional reporters generating in-depth news feeds from various districts. The portal's terms likewise note that its content rests on information provided by its reporters working on the field, together with material from group companies, agencies and content partners.
That structure — a Noida production hub, district reporters, agency supplementation — is the standard industrial model of mid-sized Indian news channels, and it gives Sadhna Plus News a general-news menu spanning national politics, state news from the Hindi belt, crime, business and the human-interest stories of district India.
Language and Regional Focus
Sadhna Plus News broadcasts in Hindi. On Tata Play's platform it is classified as an SD Hindi regional channel, placed at LCN 1138 within the Hindi regional news block alongside Uttar Pradesh- and Bihar-focused services — a positioning that reflects its natural audience: Hindi-belt viewers, particularly in Uttar Pradesh and the neighbouring states, rather than a purely national-metro audience. Its sister services carry the group's focus further into the states, with Sadhna News MP CG serving Madhya Pradesh and Chhattisgarh and Har Khabar described by the group as a state-wise news channel.
Availability and Platforms
The channel's distribution is broad. The company lists Tata Sky (now Tata Play) at channel 1138 and Net Vision at 222, together with many other MSOs and local cable operators, and states that the channel is available on almost all OTT platforms — naming Jio TV, Dailyhunt, NexGTV, meTV, PayTM TV, World BBTV, Ulka TV, Limex TV, YouTube, Samsung TV, Fire TV and ZEE5 among them. Tata Play's own channel data confirms Sadhna Plus News as a free-to-air SD channel at 1138, priced at zero — free-to-air carriage that puts it in the complimentary packs of the DTH platform.
Its web portal, reached through sadhnatv.com and sadhnanews.in, publishes the channel's news online, completing a distribution pattern — satellite, cable, connected-TV apps, aggregators and web — typical of Indian news channels competing for every available screen.
Audience and Market
The channel's audience is the Hindi news viewer of the northern and central states: households that follow state and national politics, district news and devotional-adjacent general programming from a familiar group brand. The Sadhna name carries recognition in these markets chiefly through Sadhna TV's devotional audience, and Sadhna Plus News addresses the same households' news needs. For advertisers, the group offers a combined proposition — its channels, plus one of the country's more prominent outdoor-media inventories, including hoardings, metro-station advertising, train branding and LED displays — sold from the same Noida corporate office.
Sister Channels
Sadhna Plus News is best understood inside its bouquet. Sadhna TV and Ishwar TV serve the devotional audience that built the group's name; Sadhna Bhakti and Sadhna Gold extend that genre; Har Khabar and Sadhna News MP CG provide state-wise news; VIP News, Aryan TV and Rishu Movies cover further news and movie niches. The plus channel is the bouquet's generalist — the all-India Hindi news service that a viewer can stay with through the day — while its sisters specialise around it.
Recent Developments
Two group-level developments frame the channel's recent years. The first is corporate: Sadhna Broadcast Limited's approved renaming as Crystal Business System Limited in 2025, part of a revamp of the group's listed identity. The second is legal and was reported in October 2026, when the Enforcement Directorate arrested the Sadhna Group's managing director, Rakesh Gupta, in a money-laundering investigation the agency values at around ₹168 crore, arising from a Delhi Police Economic Offences Wing case; the ED's allegations, as reported, concern the insolvency of Sadhna Media Pvt Ltd and payments involving group companies including Sharpline Broadcast, and a court granted the agency five days' custody. These are agency allegations reported in the press, not findings against the channel, whose broadcasts continued; but they place the group — and with it its news channels — under an unusual public spotlight.
Through these developments, Sadhna Plus News itself has maintained its schedule and distribution: still at Tata Play 1138, still streaming across the OTT list its operator publishes, and still producing Hindi news from Sector 10, Noida — the working newsroom of a group whose history in Indian media now stretches back nearly five decades to a small advertising agency founded in 1977.
