About Safe To Work

Safe To Work

Overview

Safe To Work is an Australian business-to-business news service devoted to safety in the mining industry, published online at safetowork.com.au with a companion print magazine. It is the sister publication of Australian Mining, the country's long-established mining industry title, and it covers the work health and safety concerns of the resources sector: dust and respirable hazards, fatigue and mental health, safety regulation and prosecutions, protective equipment, automation and the technologies and management systems intended to send every worker home unharmed.

The service describes itself, in its own LinkedIn profile, as "the community hub for workplace safety in Australia", carrying breaking news and feature-driven content as well as product listings, events coverage and white papers. Its readership is the mining industry's safety profession — health, safety and environment managers, site supervisors, occupational hygienists, equipment and PPE suppliers, regulators and trainers — and its editorial premise is that safety in mining is a discipline in its own right, deserving a dedicated news source rather than a section of a general mining publication.

History

Safe To Work is a comparatively recent title by the standards of Australian trade publishing. In June 2018 Prime Creative Media announced the launch of "Safe to Work – Australian Mining", describing it as a new print and digital offering created to complement the publisher's market-leading Australian Mining platform. The launch gave the publisher's mining portfolio a dedicated safety vertical: where Australian Mining covered the commercial, operational and technical life of the industry, Safe To Work would cover its safety culture, regulation and practice in depth.

The title has been published by Prime Creative Media continuously since that launch. Its website and magazine developed the structure the service retains today — safety processes, safety technology, safety insights and safety analysis — and its coverage has tracked the issues that came to dominate mining safety debate in the years after 2018: respirable crystalline silica and dust control, the tightening of workplace exposure limits, psychosocial hazards and mental health in fly-in fly-out workforces, and the automation of hazardous tasks. A print edition continues alongside the website; the publisher's Issuu library includes the November 2024 issue of Safe to Work magazine among its current titles. No earlier history for the title is asserted here: unlike many of its sister publications, Safe To Work began with Prime Creative Media rather than arriving by acquisition, and the documented record starts with its 2018 launch.

Content and Coverage

The website organises its coverage under four editorial pillars. Safety processes covers dust management, safety regulation, software, surface and underground operations and work health and safety practice. Safety technology covers automation and robotics, communications, dust control, emergency response, personal protective equipment and safety systems and solutions. Safety insights addresses emissions, ESG, hazardous materials, mental health, mine rehabilitation and the reporting of safety events and incidents. Safety analysis draws on the industry's research and training community, with channels for digitalisation and smart mines, innovation, research and development, supply chain and training.

Day-to-day reporting mixes regulatory and data journalism with incident follow-ups and product news. A story published in the lead-up to October 2026, drawing on Safe Work Australia's 2026 Australian Worker Exposure Survey, reported that 68 per cent of Australian workers were estimated to have been exposed to at least one physical or chemical hazard, with silica exposure identified in 63.8 per cent of mining workplaces surveyed; another analysed Safe Work Australia's prosecutions dashboard, noting that work health and safety prosecutions fell to 308 in 2025 while the average financial penalty reached a record $147,985. The service also covers the sector's safety events in person: its reporting from the 2026 Queensland Mining Industry Health and Safety Conference canvassed exhibitors on dust management and respiratory protection, and it follows Prime Creative Media's own mining events, including QME and the Hunter Valley Mining Expo, from a safety angle. Mental health and workforce wellbeing form a distinct strand of the coverage. The site reported, for example, on Queensland's Ravenswood gold mine achieving accreditation under the MATES in Mining program, which embeds suicide prevention and peer support into daily site operations; the program's general manager, Trent Bazley, was quoted describing accreditation as more than a formality — evidence that looking after mental health is built into the way a site operates every day. Stories of that kind, addressing the pressures of long shifts and fly-in fly-out rosters, run alongside the title's traditional territory of dust, noise, machinery and chemical exposure. Its preview coverage of QME 2026, Prime Creative Media's Queensland mining exhibition, likewise focused on the event's safety programming, including dedicated sessions on mental health, fatigue management and the challenges of remote operations, quoting the publisher's show director for mining events, Rebecca Todesco, on structuring the agenda around the industry's current safety needs. A resources library of white papers and webinars, including technical papers from suppliers such as 3M on respirator selection under lower workplace exposure limits, sits alongside the news, and a marketplace carries equipment listings.

Audience and Reach

Safe To Work is written for the people accountable for safety outcomes in Australian mining: site and corporate HSE managers, safety advisors and superintendents, occupational health and hygiene professionals, mine managers and supervisors, and the manufacturers and distributors of protective equipment, monitoring systems and safety services who supply them. Its focus is deliberately narrow — mining first, with the wider workplace safety community reached through shared concerns such as dust, fatigue and mental health. No audited circulation or traffic figure for the title is published in the sources available, and none is claimed here. Its LinkedIn showcase page, which posts the title's stories daily, had approximately 6,900 followers when checked in October 2026, and the site itself records in its footer that all content is the property of Prime Creative Media.

Digital Presence

Safetowork.com.au is the title's primary platform, updated daily with news across its safety sections and carrying the white-paper library, webinar recordings, events coverage, products and marketplace listings. The site offers newsletter subscription and magazine subscription through its subscribe pages, and the print magazine is distributed in digital form through the publisher's Issuu library. On social media the title operates as a LinkedIn showcase page affiliated with its publisher, posting stories — incident reports, regulatory changes, product developments and conference coverage — on a daily cycle, and its stories are cross-promoted within the Australian Mining online platform, reflecting the sister-publication relationship between the two titles.

Ownership and Organisation

Safe To Work is owned and published by Prime Creative Media, the Melbourne-based business-to-business publisher, which created the title in 2018 as a companion to Australian Mining. Editorial staff work within the publisher's multi-title mining newsroom, and the title shares events and commercial infrastructure with the wider Prime Creative Media mining portfolio, whose events include QME in Mackay and AIMEX. Prime Creative Media describes itself as Australia's largest independently owned B2B multi-platform publisher — its own characterisation — with mastheads across mining and resources, road transport, manufacturing, logistics, engineering, infrastructure, waste management and education.

Contact and Availability

Safe To Work is available online at safetowork.com.au, where readers can follow daily safety news, subscribe to the newsletter and the print magazine, access white papers and webinars, and browse product and marketplace listings. Advertising and subscription enquiries are handled through the website's advertise and subscribe pages. The publisher, Prime Creative Media, is headquartered at 379 Docklands Drive, Docklands, Victoria 3008, and publishes its switchboard number as +61 3 9690 8766 on its title websites.