About Smarthouse Pro

Smarthouse Pro

Smarthouse Pro is a German-language business-to-business media brand covering the professional smart home and intelligent building technology market. Published by WEKA Fachmedien in Haar near Munich, it addresses installers, system integrators, planners and other trade professionals who design, sell and install networked home technology. Smarthouse Pro belongs to the publisher's ICT media cluster alongside ICT CHANNEL, funkschau and LANline, and appears primarily as a digital platform complemented by newsletters, events and cross-brand formats. Its editorial focus spans building automation, energy management, security technology, voice control, networking and the business models around connected living, translating fast-moving consumer technology trends into practice-oriented guidance for the professional channel.

Overview

Smarthouse Pro positions itself as the trade media voice for the professional side of the smart home business in the German-speaking market. Where consumer media celebrate gadgets, Smarthouse Pro looks at the trade behind them: the electrical installers, system houses, planners and specialist retailers who turn individual devices into functioning, secure and maintainable smart home systems. Its coverage therefore concentrates on product and system news, installation practice, standards and interoperability, data protection and cybersecurity, energy efficiency and the legal and commercial frameworks that shape the business of connected buildings.

The brand is part of WEKA Fachmedien's ICT business network, one of the publisher's three market clusters alongside Electronics and Automation. Within that structure, Smarthouse Pro shares sales and content resources with established ICT titles such as ICT CHANNEL, funkschau and LANline. This integration allows cross-brand campaigns, joint events and shared editorial expertise, while Smarthouse Pro keeps its own thematic profile centred on the connected home and smart building. Readers encounter the brand through its website, newsletters and participation in industry events, with content produced in German for the German, Austrian and Swiss professional markets.

As a B2B brand, Smarthouse Pro serves a dual audience: the trade professionals who need reliable, application-oriented information, and the manufacturers, distributors and service providers who want to reach exactly those decision-makers. Its advertising and content-marketing formats therefore mirror those of other WEKA Fachmedien brands, combining display advertising, sponsored content, lead-generation formats and event partnerships. The brand's digital-first character reflects the way its audience works: installers and planners research products online, compare systems and look for training long before they place an order.

History

The history of Smarthouse Pro is closely tied to the evolution of WEKA Fachmedien's portfolio strategy. WEKA Fachmedien, based in Haar near Munich, has long published some of Germany's leading electronics and ICT trade media, including Elektronik, Markt&Technik, funkschau, LANline and ICT CHANNEL. As the smart home market matured from a hobbyist niche into a professional growth segment for the electrical and ICT trades, the publisher identified connected living as a distinct editorial territory that deserved its own media brand rather than being covered only as a sub-topic of broader ICT or electronics titles.

Smarthouse Pro was established as a dedicated media brand within the publisher's ICT business network. Its integration into the ICT cluster was formalised when WEKA Fachmedien implemented its cluster strategy for the ICT media brands in 2019, grouping ICT CHANNEL, funkschau, LANline and Smarthouse Pro under a shared sales organisation led by Eric Weis and a shared content direction under Stefan Adelmann as Director Content ICT. The publisher publicly confirmed this structure in February 2021, presenting the clusters as a way to offer market partners precisely targeted B2B communication with a single point of contact.

Since then, Smarthouse Pro has operated as the smart-home-focused channel of the ICT network, developing its digital platform at smarthouse-pro.de and participating in the publisher's cross-brand event and content formats. The brand's development mirrors the trajectory of the smart home market itself: from early coverage of individual product categories toward system-level topics such as energy management in the context of the energy transition, building-wide networking, professional security technology and the growing role of artificial intelligence in home automation. Rather than a print legacy title, Smarthouse Pro was conceived for the digital era, with its website, newsletters and event presence as the primary channels.

Content and Sections

The editorial programme of Smarthouse Pro covers the full spectrum of professional smart home and intelligent building technology. Building automation forms the core: lighting, shading, heating and climate control, access and security systems, and the central control platforms that unite them. Energy topics have gained weight in recent years, including photovoltaic integration, energy storage, wallboxes for electric vehicles and energy management systems that optimise consumption across the building. Networking and infrastructure — from in-building cabling and Wi-Fi planning to Matter, KNX, Zigbee and other standards — provide the technical foundation that much of the coverage addresses.

For the professional reader, Smarthouse Pro translates these technologies into business-relevant guidance. Articles examine installation practice, planning and documentation, commissioning and maintenance, as well as the commercial side of the trade: business models for recurring revenue through service and maintenance contracts, the positioning of the installer as a smart home consultant, and cooperation between electrical installers, ICT system houses and architects. Regulatory and standards topics, including data protection, IT security and building regulations, complete the picture, reflecting the responsibility professionals carry when they network a customer's home.

Typical content formats include product and system news, hands-on tests and comparisons, expert interviews, market overviews, best-practice reports from real installations, and background explainers on standards and technologies. Because the brand sits inside the ICT business network, it can draw on the technical depth of sister brands such as funkschau and LANline for networking and connectivity topics, while keeping its own editorial voice oriented toward the installer and planner perspective. Event coverage, including trade fairs and the publisher's own tech forums, extends the editorial offering into direct industry dialogue.

Publisher and Organization

Smarthouse Pro is published by WEKA Fachmedien GmbH, one of Germany's leading specialist publishers for professional electronics, ICT and automation media, headquartered in Haar near Munich. The company is part of the WEKA Group and operates a portfolio of well-established B2B brands that includes Elektronik, Markt&Technik, DESIGN&ELEKTRONIK, Elektronik automotive, medical design, SmarterWorld, Computer&AUTOMATION, funkschau, LANline and ICT CHANNEL, together with the business networks elektroniknet.de and related digital platforms.

Within this portfolio, Smarthouse Pro belongs to the ICT cluster, the publisher's business network for information and communication technology. The cluster's sales organisation, headed by Eric Weis, offers advertisers and industry partners coordinated access to the ICT brands' print, digital and event channels under the publisher's "One Face to the Customer" principle. Content direction for the cluster lies with Stefan Adelmann as Director Content ICT, while the individual media brands are steered by brand core teams of editors-in-chief and managing editors who maintain each title's distinct profile.

The organisational model reflects WEKA Fachmedien's broader strategy: large, cross-brand editorial teams bundle technical competence across titles, while compact brand teams ensure that each medium speaks to its own audience. For Smarthouse Pro, this means access to the publisher's substantial ICT editorial resources combined with a dedicated focus on the smart home and intelligent building trade. Individual editorial staff assignments for the brand have not been publicly confirmed in the available sources.

Digital Presence

Smarthouse Pro is a digital-first brand, with its website at smarthouse-pro.de as the central platform. The site operates within WEKA Fachmedien's single-sign-on infrastructure, offering registered users personalised access to content, newsletters and event services across the publisher's brands. Alongside the website, the brand uses newsletters to reach trade professionals directly, delivering product news, market developments and event announcements to opted-in readers in the smart home and building technology trades.

The brand's digital activity is embedded in the wider online presence of the WEKA Fachmedien ICT network, which includes high-traffic portals such as elektroniknet.de and the digital extensions of funkschau, LANline and ICT CHANNEL. Social media channels and video formats supplement the written coverage, reflecting the visual and demonstrative nature of smart home technology. Through its participation in the publisher's tech forums, webinars and virtual exhibitions, Smarthouse Pro also maintains a live digital event presence that connects manufacturers with the installer and planner community. The integration into the publisher's shared digital infrastructure gives the brand reach well beyond what a standalone smart home portal could achieve, while its thematic focus keeps the offering relevant for the professional audience that plans, installs and maintains connected buildings.