SportzPower

About SportzPower

SportzPower is a sports business news portal covering the Indian sports industry from Mumbai at sportzpower.com. Founded in 2008, it is a B2B media brand that has spent over a decade and a half chronicling the business of Indian sport — cricket, football, golf, esports and gaming — through analysis, forums, newsletters and industry convenings. Co-founded by Thomas Abraham (co-founder and editor) and C.P. Thomas, the platform serves "the suits behind the stadium lights": league owners, federation heads, sponsors, broadcasters, investors and marketers. Its signature properties include the India Football Forum, the India Pro Leagues Forum and single-sport knowledge series. In April 2025, Eventfaqs Media — a major player in India's events and experiential marketing industry since 2007 — acquired a majority stake in the company, positioning the combined entity to scale across the subcontinent and the Middle East.

Founding

SportzPower was founded in 2008, a year that also saw the launch of the Indian Premier League — the event that would transform Indian sport into big business. The timing was prescient: as franchise leagues, sponsorship deals and media rights began reshaping the industry, there was no dedicated Indian media chronicling the business side. Co-founders Thomas Abraham and C.P. Thomas built the platform to fill that gap, creating a B2B publication that treated sport as an industry — with revenues, investments, rights deals and strategies — rather than merely as entertainment. The 2008 founding makes it one of the longest-running sports-business publications in the country.

The founders

Thomas Abraham serves as co-founder and editor, the platform's editorial voice and public face — chairing its conferences and leading its flagship interviews and fireside chats. C.P. Thomas is co-founder, focused on the commercial and strategic direction. Together they built a brand that earned the trust of the industry's decision-makers: the platform's longevity and its convening power reflect relationships cultivated over seventeen years. Their commentary — from the early analyses of sports broadcasting economics to current assessments of the league economy — has tracked the industry's entire modern evolution.

B2B sports business coverage

The platform's journalism covers the business of sport: media rights deals, sponsorship economics, league finances, franchise valuations, investments, governance and the commercial strategies of federations and teams. Its analysis has spanned cricket's dominance of sports broadcasting revenues (estimated at 80–85% of television sports media revenues in its early analyses), football's growth with the ISL, and the emergence of new leagues in kabaddi, badminton, hockey and now pickleball. Newsletters, deep dives and forums deliver this intelligence to an audience of industry professionals who need to understand where the money in Indian sport is moving.

The platform's own about page describes the product suite behind that coverage: sharp analysis, credible news, exclusive interviews, industry reports and curated knowledge series, delivered through a daily newsletter, in-depth research features and a comprehensive broadcast and events calendar. The stated editorial coverage spans sports marketing, sponsorship, broadcast rights, athlete management, esports, infrastructure and policy — a scope broad enough to treat sport as a full economy rather than a set of games. The about page calls SportzPower "India's foremost media platform dedicated to the business of sports," and notes that it was originally launched by Sportz Network Pvt. Ltd. before becoming part of EVENTFAQS Media Pvt. Ltd., which now owns a majority stake.

Forums and knowledge series

Signature properties include the India Football Forum and the India Pro Leagues Forum — dedicated discussion platforms for the business communities around specific sports — and single-sport knowledge series that go deep on individual disciplines. These forums function as industry infrastructure: places where the people building Indian sport's leagues and businesses exchange ideas, debate strategy and form relationships. In a fragmented industry, the forums give SportzPower a convening role that pure publishing cannot match.

Conferences and events

The platform's conferences are major industry gatherings. The SportzPower Pro Leagues Forum — with its theme "The Business of Leagues, Redefined" — brings together league and franchise owners, promoters, federation heads, media and digital innovators, investors, brand marketers and entrepreneurs to decode the league economy: investments in professional leagues, media rights, sponsorship economics and technology-led innovation. The 2025 edition, held on December 10 at the MCA Recreation Centre in Mumbai's Bandra-Kurla Complex, featured leaders including FanCode co-founder Yannick Colaco, Procam International's Anil Singh, GroupM's Vinit Karnik and Celebrity Cricket League founder Vishnu Vardhan Induri. These events are both editorial products and commercial ones — journalism as convening.

GroupM sponsorship reports

The platform's analytical credentials were established early through collaborations such as the GroupM ESP India sports sponsorship report launched in 2014 — research quantifying the sponsorship market that became a reference for the industry. Such partnerships with major media agencies positioned SportzPower as a data-informed authority on sports business, not merely a commentator. The reports gave the industry numbers to plan around: the size of the sponsorship market, the distribution across sports, the trends shaping investment.

Esports and gaming coverage

As gaming and esports have grown into significant industries in India, SportzPower extended its coverage to these "new-age industries" — recognising that the business of competitive gaming involves the same questions of leagues, sponsorships, media rights and investment as traditional sport. This forward-looking coverage keeps the platform relevant to the next generation of sports business, where the lines between sport, entertainment and technology increasingly blur.

The Eventfaqs acquisition

On April 11, 2025, Eventfaqs Media — described as a heavyweight in India's events and experiential marketing circuit since 2007 — announced the acquisition of a majority stake in SportzPower. Eventfaqs Media MD Deepak Choudhary framed the deal as a collaboration to lead in the subcontinent and Middle East markets; Thomas Abraham called it "a thrilling moment" arriving as India's sports sector grows "at a scorching pace" and Middle Eastern countries expand their multi-sport ambitions, including cricket. The acquisition blends Eventfaqs' backstage events expertise with SportzPower's front-page sports-business journalism, with the stated aim of scaling across new markets and delivering enhanced value to clients and the industry.

Audience

The platform's audience is the Indian sports industry itself: the executives, owners, investors, sponsors, broadcasters and marketers who make the business of sport work. This B2B focus gives SportzPower a smaller but far more valuable audience than consumer sports sites — readers with budgets and decision-making power. The trust it has built with this audience over seventeen years is its core asset: when the industry wants to understand itself, it reads SportzPower.

Place in Indian sports media

SportzPower is the pioneer of Indian sports-business journalism: founded in 2008, it created the category of B2B sports media in the country and has defined it ever since. Through its journalism, forums, reports and conferences, it has provided the infrastructure of ideas and relationships on which the professionalisation of Indian sport has partly rested. The Eventfaqs acquisition marks a new chapter — scaling a proven brand into new markets and formats. For anyone seeking to understand the business behind Indian sport's spectacle, SportzPower remains the essential publication for understanding Indian sports business. Its official website is sportzpower.com.

Outlook

As of October 2026, SportzPower continues to chronicle the business of Indian sport from sportzpower.com, its journalism, forums and conferences serving the industry it has covered since 2008. The Eventfaqs acquisition has opened a new chapter: with backing from a major events player and ambitions spanning the subcontinent and the Middle East, the platform is positioned to scale its convening power and editorial reach. As India's sports economy keeps professionalising — new leagues, growing investments, expanding esports — the need for intelligent B2B coverage grows with it. Seventeen years after its founding, SportzPower remains the definitive chronicler of the business behind the games India plays — and increasingly, the games the wider region plays, as its ambitions extend beyond India's borders into new markets.