About Sprit+

Sprit+

Sprit+ is a German trade magazine for the filling station market, published in Munich by TECVIA Media GmbH as part of its Auto Business Media division. The print magazine, with ISSN 2367-2706, is complemented by the Sprit+ Online portal at sprit-plus.de, a daily news service for the filling station industry, and a twice-weekly newsletter. It addresses filling station operators, car wash businesses, mineral oil companies, and industry associations with coverage of politics, shop and gastronomy, fuel and wash technology, and alternative fuels, and its media data document a readership of owners, managers, and sales staff across the sector's larger businesses.

Overview

Sprit+ is a B2B specialist magazine serving the German filling station market. Its readership, as defined in its media data, consists of filling station entrepreneurs, stationary operators, car wash businesses, mineral oil companies, and associations; the magazine is read by owners, managers, foremen, and sales staff in the sector's large and medium-sized businesses. The print edition is sold by subscription at 89.90 euros per year domestically (101.90 euros in Europe), and the 2024 media data document the title's positioning with readership research from the German specialist press association's LAE study.

The editorial program covers the full business of running a filling station: fuel retailing and pricing, the shop and gastronomy business that generates much of the station's margin, car wash technology and operations, alternative fuels and e-mobility charging, energy management, tobacco and e-cigarettes, and the political and legal framework of the mineral oil trade. The online portal adds daily news with a focus on politics, shop and gastro, fuel and wash technology, and alternative fuels, plus a business directory, personnel news, legal matters, photo galleries, videos, and themed specials. A free newsletter summarizes the industry's events twice a week. The brand also publishes the Branchenstudie Tankstellenmarkt, an industry study of the filling station market whose 2024 edition is hosted on the portal.

Sprit+ operates in a competitive trade-press landscape: the filling station sector is also served by Tankstellen-Markt (since 1991), the monthly tankstelle magazine from the Kirchheim publishing house in Mainz (since 1954), and Tankstop, the eft trade magazine for independent stations (since 2013).

History

Sprit+ was developed as the specialist title for the filling station market within the automotive trade media house that is today TECVIA Media GmbH, the Munich publisher behind AUTOHAUS and related B2B automotive titles. TECVIA Media emerged from the restructuring of German automotive trade publishing, carrying forward titles that had served the car trade and its adjacent industries for decades. The magazine grew alongside the transformation of the filling station from a pure fuel outlet into a retail and service business: as shops, bistros, car washes, and later charging infrastructure became the station's profit centers, the trade press followed, and Sprit+ positioned itself as the journal of that diversification.

The 2020 issues document the title's pandemic-era service journalism, with the April 2020 issue's cover story on the Corona crisis covering federal aid measures, loan applications, labor law questions, and recommendations for station staff. More recent coverage shows the title tracking the energy transition's impact on the trade: the October 2026 inflation article, reporting fuel prices driving German inflation above three percent amid the Iran war's disruption of oil shipping through the Strait of Hormuz, illustrates how the magazine connects global energy politics to the station operator's daily reality. The Branchenstudie Tankstellenmarkt 2024 documents the structural data behind the coverage: gasoline deliveries rising slightly while diesel deliveries declined 4.3 percent in 2023, and fleet consumption figures that show the efficiency trends reshaping fuel demand.

The publisher's identity has evolved through the consolidation of German automotive trade media: TECVIA Media GmbH, registered with the Munich commercial court under HRB 285026 and based at Aschauer Strasse 30, 81549 Munich, operates the Auto Business Media division that publishes Sprit+ alongside AUTOHAUS. The portal sprit-plus.de has grown into the daily news arm, with current articles dated October 2026, including coverage of fuel prices driving inflation data, confirming the brand's continued operation.

Coverage and Content

The print magazine's sections reflect the station operator's business: Panorama and Politics covers industry consolidation, association news, and regulatory developments; Shop and Gastronomy addresses the convenience retail operation, from ice cream season to beverage assortments, and the question of whether unmanned retail concepts from the grocery sector could work at the station; Tankstelle and Technik covers fuel dispensing technology, payment systems, cashless operation, and car wash equipment, from new product launches by manufacturers to the first cashless self-service wash parks; Recht and Finanzen handles legal and financial questions. Feature series such as the "Fantankstellen" portraits present notable stations and their operators, like the couple who ran their Arminia Bielefeld-themed station for 43 years, and interviews with mineral oil company managers address contract and partnership issues, such as the controversies over new service station contracts.

Sprit+ Online extends the coverage daily: breaking news on fuel prices, company developments, new station openings, personnel changes, and association statements, organized in sections for politics, shop and gastro, fuel and wash technology, and alternative fuels. The Branchenverzeichnis (business directory) serves as the industry's supplier guide, and the #HASHTAG specials bundle articles, images, and videos on major themes. The Branchenstudie Tankstellenmarkt provides data-driven analysis of fuel sales, fleet consumption, and market structure. The 2024 media data, drawing on the German specialist press association's LAE readership study, note that specialist magazines are used by B2B decision-makers both young and old in print and as e-papers, a finding the title uses to position its cross-generational reach.

Organization and Ownership

Sprit+ is published by TECVIA Media GmbH, Aschauer Strasse 30, 81549 Munich, registered with the Munich commercial court under HRB 285026. The managing directors are Katrin Geißler, Arne Semsch, Scott Richard MacKendrick, and Dr. Guido Moritz. The title belongs to the Auto Business Media division, whose publishing director and AUTOHAUS editor-in-chief is Ralph M. Meunzel. The Sprit+ editorial contact is Bettina Göttler, reachable at sprit-plus@tecvia.com, with digital product management under Ute Sauermann and marketing under Sandra Zimmermann and Sandra Schlechter. Advertising is handled by a dedicated team led by Karin Rockel. Financial details of the title are not publicly confirmed.

Digital Presence

Sprit-plus.de is the brand's daily news portal for the filling station market, with article pages organized by topic tags, photo galleries, videos, and the business directory. The twice-weekly newsletter delivers the industry's news to subscribers' inboxes. The site hosts the Branchenstudie Tankstellenmarkt as a downloadable PDF and provides e-paper access to print issues. The TECVIA Media corporate presence and the Auto Business Media division's channels support the brand's B2B marketing. Social media activity runs through the standard channels of the trade press. A standalone app is not publicly confirmed.

The Filling Station's Trade Journal

Sprit+ has followed the German filling station through its reinvention as a retail, gastronomy, wash, and energy business. As the trade journal of the Auto Business Media house, it gives station operators the news, technology coverage, and business guidance their diversified operations require, in print, online, and in the inbox twice a week. In an industry where the fuel margin shrinks and the shop, the wash bay, and the charging post decide profitability, the magazine's service journalism is the operator's working tool.