About Stadtmagazin Quickborn

Stadtmagazin Quickborn

Stadtmagazin Quickborn is the local city magazine for Quickborn in Schleswig-Holstein, published monthly by the Regenta Verlag of Bad Bramstedt and one of seven local titles the publisher produces for the region between Norderstedt and Neumünster. It is one of seven city magazines the publisher produces for towns between Norderstedt, Bad Segeberg, and Neumünster, appearing as a glossy print magazine alongside daily updated online portals, mobile editions, and the Stadtmagazin TV video channel. The magazine covers local news, events, culture, and business in the town on Hamburg's northern edge. Its online portals count more than half a million monthly visitors across the magazine family, and its video channel brings the town's stories to YouTube and Facebook.

Overview

Stadtmagazin Quickborn appears monthly as a high-gloss local magazine for the town of Quickborn and its surroundings. It belongs to a family of seven city magazines published by the Regenta Verlag, each with its own online portal: Norderstedt, Quickborn, Henstedt-Ulzburg, Kaltenkirchen, Bad Bramstedt, Bad Segeberg, and Neumünster. The print magazine is complemented by the online portal stadtmagazin-sh.de with its Quickborn section, mobile versions of the magazines, and Stadtmagazin TV, the publisher's video channel on YouTube and Facebook.

The magazine's editorial program is local journalism for a commuter town with its own identity: reports from the town's political and social life, coverage of clubs and associations, cultural events, business news from the local economy, service content for everyday life, and the reader-reporter contributions that bring citizens' own stories into the magazine. The online portals add daily updated news, event calendars, and sections for police reports, sports, and general town affairs, while the "Leserreporter" reader-reporter function invites citizens to post their own reports on their sports clubs, choir rehearsals, or volunteer fire brigade examinations, with photos, free of charge.

Quickborn gives the magazine its character: a town directly north of Hamburg, shaped by commuters and families, with a town center, local businesses, and a community life organized around its clubs and associations, all within the Hamburg metropolitan region's northern commuter belt. The tension between commuter-town growth and small-town identity gives the magazine its recurring themes.

History

The Stadtmagazin titles of the Regenta Verlag are published from Bad Bramstedt under publishing director Sven Boysen, and the Quickborn edition serves the town on Hamburg's immediate northern border. The publisher developed the monthly city magazine from a local print product into a multi-channel media brand: the transformation of the Stadtmagazin into a high-gloss medium, the launch of the online portals and their mobile versions, and the creation of Stadtmagazin TV as a video channel distributed across online, Facebook, and YouTube.

The publisher's growth is documented in its own reporting. An early milestone celebrated in the magazine's online archive was a record of 128,000 visitors to the online portals within a year; by the time of a later report, the portals were counting 522,800 visitors per month, five times the old annual record every thirty days. Boysen attributed the growth to the efforts on the online portals and mobile versions, honored by readers, and to the high-gloss transformation of the print magazine, which readers received very well. The Quickborn portal has been part of that digital expansion from the start.

The Regenta Verlag expanded beyond the city magazines into a broader media and event business under the slogan "Medien, Messen, Marketing und mehr": business magazines, a real-estate magazine, and job magazines in print, an event division organizing the Norderstedter Herbstmesse and participating as a media partner in training and real-estate fairs, and the B2B Messe Nord in the Hamburg-Schnelsen exhibition hall.

Coverage and Content

Stadtmagazin Quickborn covers the town's public life across the classic departments of local journalism. Local politics and town affairs form the backbone: reports from the town council, debates over development in a commuter town balancing growth with identity, and the decisions that shape Quickborn's future on Hamburg's edge. The magazine follows the issues that concern a town of commuters and families: schools and childcare, transport connections to Hamburg, the town center's development, and the preservation of green spaces in a growing community.

Club and association life gets extensive coverage, reflecting the importance of voluntary engagement in a town where associations are the backbone of community life. Sports clubs, cultural associations, choirs, and the volunteer fire brigade appear regularly, and the reader-reporter function of the online portals extends this coverage to the grassroots, with citizens reporting on their own clubs and events. Cultural coverage includes concerts, exhibitions, and events in the town's venues, from the larger halls to the community stages where local associations perform.

Business coverage follows the local economy, from the shops and services of the town center to the commercial areas and the businesses serving the commuter population, and the publisher's B2B-Nord portal connects this local coverage to the regional business community. The online portals add the "Termine" section with events from culture, health, nutrition, and fashion in the surrounding area, and the "Aktuell" window with police operations, sports events, and general town news. The business portal B2B-Nord and the publisher's business magazines connect the local coverage to the regional economy.

Organization and Ownership

Stadtmagazin Quickborn is published by the Regenta Verlag of Bad Bramstedt, led by publishing director Sven Boysen. The publishing house produces the seven city magazines for Norderstedt, Quickborn, Henstedt-Ulzburg, Kaltenkirchen, Bad Bramstedt, Bad Segeberg, and Neumünster, alongside business magazines, a real-estate magazine, job magazines, the B2B-Nord business portal, and fair activities including the Norderstedter Herbstmesse.

The publisher's team covers editorial, sales, event organization, and marketing, and the company has reported actively recruiting new staff across its divisions during its expansion, a sign of the regional media group's continued growth. The magazine's online portals are listed as stadtmagazin-sh.de with the city sections, alongside the individual domains for each city magazine, giving every title its own digital address within the family. Financial details of the magazine's operations are not publicly confirmed beyond the visitor figures the publisher has reported for its online portals.

Digital Presence

Stadtmagazin Quickborn's digital home is the Quickborn section of stadtmagazin-sh.de, part of a portal family that also includes the individual city domains. The portals carry daily updated news, the "Termine" event calendar with events from culture, health, nutrition, and fashion, the "Aktuell" news window with police operations and sports events, and the reader-reporter function for citizen contributions. The mobile versions of the city magazines extend the print product to smartphones, and the publisher has reported strong reader acceptance of the mobile offerings.

Stadtmagazin TV, the publisher's video channel, distributes local video reports across the website, Facebook, and YouTube, covering town affairs and events in the seven magazine cities. Quickborn topics show how the channel brings even the smaller towns' stories to a visual audience. The publisher maintains a Facebook presence for the Stadtmagazin brand, and the B2B-Nord portal serves the business audience. The combination of the monthly glossy print magazine, the daily online portals, the mobile editions, and the video channel gives the Quickborn title a multi-channel presence in the town's public life, with the print magazine remaining the anchor of a local media brand that serves Hamburg's northern neighbor month after month, connecting print depth with digital currency.