About taxi heute

taxi heute

taxi heute is a German trade magazine for taxi and rental-car operators, published by the HUSS-VERLAG of Munich and the independent, nationwide voice of the German taxi trade. Founded in 1977 by publisher Wolfgang Huss, it appears seven times a year as an IVW-audited specialist magazine, with a distributed circulation of 9,625 copies. The magazine reports on new developments in passenger cars, vans, and minibuses, on mobile communications, dispatch and billing systems, on insurance and financing, and on the business, advertising, and personnel management of taxi and rental-car operations. It also covers new mobility concepts and the digitalization of the industry, from app-based dispatch to platform competition. The editor-in-chief is Thomas Kanzler, and the publisher is Christoph Huss.

Overview

taxi heute describes itself as the independent, nationwide taxi magazine. It appears seven times a year in print, with a magazine app available since 2013, and it serves the operators of taxi and rental-car businesses across Germany: the entrepreneurs who run the vehicles, manage the drivers, and navigate the regulatory framework of the passenger-transport business. The sold circulation was reported at 2,004 copies in the fourth quarter of 2025, with a distributed circulation of 9,625, reflecting the magazine's reach into the organized taxi trade well beyond its paying subscribers, through associations, fairs, and industry distribution.

Each issue reports on innovations in the vehicle market: new passenger cars, vans, and minibuses suited to taxi and rental-car operation, with attention to the electrification of fleets, the total cost of ownership, and the charging infrastructure that electric taxi operation requires. Technology coverage follows mobile communications, dispatch systems, and billing and payment systems for the taxi operator. Business coverage addresses insurance and financing, the advertising, commercial, and personnel management of a taxi or rental-car business, and the legal and regulatory developments that shape the trade. The magazine also reports on new mobility concepts and on the advancing digitalization of the taxi and rental-car industry, from app-based dispatch to the platform competition that has transformed the market, giving operators orientation in a rapidly changing competitive landscape.

The single issue costs 10 euros plus shipping, and the annual subscription is 70 euros plus shipping, with volume discounts on request and subscription terms distinguishing between commercial and consumer subscribers. The magazine is IVW-audited, and its advertising rate card, number 49 from January 2026, documents its established position in the trade-media market for the passenger-transport industry.

History

taxi heute was founded in 1977 by Wolfgang Huss in Munich, in the HUSS-VERLAG that the Huss family had built into a publishing house for transport and logistics specialist media, giving the taxi trade its own dedicated journal. The title grew up with the German taxi industry of the late 20th century: the regulated local markets, the rise of radio dispatch, the dieselization of fleets, the professionalization of the operator's business, and the association structures that organized the trade.

Over the decades the magazine absorbed competing titles, and its masthead today notes its union with "Taxi Info" and "TAXI POST," consolidating the trade press of the taxi industry under one brand and one editorial team. In 2013 the printed magazine gained a magazine app, extending its reach to the smartphones that had become the taxi operator's essential tool.

The 2020s brought profound change to the industry the magazine covers: the platform competition from ride-hailing services, the electrification of fleets driven by regulation and economics, the digitalization of dispatch and payment, the demographic challenges of driver recruitment, and the regulatory debates over the future of the passenger-transport law. taxi heute has documented these transformations issue by issue, maintaining its role as the independent, nationwide voice of the taxi trade through the industry's most disruptive decade. The magazine's founder Wolfgang Huss died in 2025, and the masthead now names him as publisher in memoriam. Christoph Huss continues as publisher and Thomas Kanzler as editor-in-chief, carrying the family publishing house's taxi title into its sixth decade.

Coverage and Content

taxi heute's editorial program follows the taxi operator's business across its dimensions. Vehicle coverage tests and presents the cars, vans, and minibuses relevant to the trade, with attention to suitability for taxi operation, running costs, and the transition to electric drivetrains. Technology coverage follows the systems that run a modern taxi business: mobile communications, dispatch software, billing and settlement systems, the payment technologies that passengers increasingly expect, and the data protection questions that digital dispatch raises.

Business management coverage addresses the operator's commercial reality: insurance and financing for vehicles and businesses, advertising and marketing for the taxi operation, commercial management, personnel leadership from driver recruitment to employment law, and the succession questions of family-run taxi businesses. The magazine reports on the regulatory framework, from the passenger-transport law to local taxi regulations, and on the associations that represent the trade.

Mobility coverage looks beyond the traditional taxi: new mobility concepts, the platform economy's challenge to the regulated trade, the digitalization of the industry from app-based customer acquisition to the data-driven management of fleets, and the strategies with which traditional operators respond. The magazine's contributors include specialists such as Thomas Grätz, Hans-Jürgen Götz, and Eva Elisabeth Ernst. The editorial team produces each issue from the HUSS-VERLAG's Munich offices at Joseph-Dollinger-Bogen 5, with advertising managed by Manuela Kösel and distribution by Oliver Dorsch.

The regulatory framework the magazine follows is the Personenbeförderungsgesetz (PBefG), the federal passenger-transport act that governs who may carry passengers commercially and under what conditions. The 2021 PBefG reform created the legal framework for app-based ride-hailing services, introducing the Mietwagen category's return-to-base obligation and opening the market to platform competition while preserving the taxi's privileges — the tariff obligation, the operating duty, and the exclusive right to pick up street hails. For the magazine's readers, the law's local implementation by municipalities and districts is the daily reality: the tariff approvals, the concession awards, and the enforcement against unlicensed providers that decide the trade's economics.

Organization and Ownership

taxi heute is published by the HUSS-VERLAG GmbH of Munich, at Joseph-Dollinger-Bogen 5 in the 80807 district, with the postal address 80912 Munich. The publishing house is led by managing directors Christoph Huss and Rainer Langhammer. The founder Wolfgang Huss, who established the title in 1977, died in 2025 and is named in the masthead as publisher in memoriam; the publisher is Christoph Huss, a graduate engineer, and the editor-in-chief is Thomas Kanzler, legally responsible for content.

The editorial team includes editorial assistant Kathrin Köstner, advertising manager Manuela Kösel, layout staff, and magazine distribution manager Oliver Dorsch, with contributions from the regular authors. The magazine's ISSN is 0174-3775. Financial details of the magazine's operations are not publicly confirmed beyond the circulation figures published by IVW and the subscription prices in the masthead.

Digital Presence

taxi heute's digital home is taxi-heute.de, where the magazine presents its current issues, subscription information, and the content of the trade magazine, with each issue's full masthead documenting the editorial team behind it. The magazine app, available since 2013, extends the print product to mobile devices, reflecting the smartphone-centered working world of its readership, for whom the phone is both dispatch terminal and payment device. The website carries the mastheads of current issues, with the full editorial and publishing credits, and it serves as the subscription and service portal for the trade.

The HUSS-VERLAG's website at hussverlag.de presents the publishing house's portfolio of transport and logistics specialist media, of which taxi heute is the taxi industry's dedicated title, alongside the house's logistics and transport journals. Social media activity for the magazine is not documented in detail in the sources reviewed; the brand's digital presence rests on its website, its magazine app available since 2013, and the print edition that has served the German taxi trade since 1977, now approaching its fiftieth year under the Huss family's publishing house.