About The Adviser

The Adviser

Overview

The Adviser is an Australian trade media brand serving mortgage and finance brokers, published by Sydney-based Momentum Media. Its website, theadviser.com.au, carries the strapline "Breaking News for Mortgage and Finance Brokers" and publishes daily news, analysis and business intelligence for the third-party mortgage distribution channel — the brokers, aggregators, lenders and associated service providers who sit between borrowers and the banks and non-bank lenders that fund home loans.

The brand is deliberately narrow in focus and broad in format. Alongside its news website, The Adviser produces a magazine (including digital magazine editions), a daily email newsletter, webcasts under The Adviser Live banner, a podcast network, proprietary research and a calendar of industry events and awards programs, including the Australian Broking Awards and the Better Business Summit. It is a business-to-business title: its readers are industry participants rather than home loan customers, and its coverage assumes professional knowledge of lending, credit policy and financial regulation.

History

The Adviser's own LinkedIn company profile dates the brand's founding to 2008 and lists its headquarters as Sydney, New South Wales. It emerged during a period of rapid professionalisation in Australian mortgage broking, as the industry moved through the global financial crisis, national licensing of credit activities under the National Consumer Credit Protection Act, and steady growth in the broker share of new home lending. Industry data published by the Mortgage & Finance Association of Australia (MFAA) has put the broker-originated share of new residential loan settlements above 70 per cent in recent years, underlining the size of the professional audience the title serves.

As the broker channel grew, The Adviser expanded from its magazine and news base into audio and events. The Adviser Podcast Network was launched in 2015, anchored by Elite Broker, a long-running interview series with leading brokers. In 2023, Momentum Media announced that the brand's podcast channel had surpassed 500,000 downloads, with a library at that time of 433 episodes across series including Elite Broker, In Focus and New Broker. The brand also built a substantial events business: the Australian Broking Awards, the state-based Better Business Awards and Better Business Summit, broker boot camps, and conferences such as Finance360, which focuses on SME and commercial lending diversification. Momentum Media also ran the inaugural Young Leaders in Finance Awards in 2018, a cross-sector program for professionals aged 30 and under spanning mortgages, banking, financial advice, funds management, accounting, superannuation and insurance.

Annie Kane has been the brand's managing editor since joining The Adviser in 2016 from Guardian Australia. As well as setting editorial strategy, she hosts several of its podcasts and webcasts and regularly emcees its awards and summit programs.

The title's lifespan has coincided with the most contested period in the broker channel's history. It reported through the Sedgwick review of retail banking remuneration, the Productivity Commission's competition inquiry and the 2018–19 Hayne royal commission into misconduct in banking and financial services, which recommended — controversially within the industry — banning trail commissions and shifting broker remuneration costs to consumers. The government ultimately retained the existing commission structure, and The Adviser's news coverage, campaigns-adjacent reporting and conference programming made it a central forum for the broking industry's side of that debate. It has continued to report the regulatory aftermath, including ASIC's reviews of the best interests duty, which commenced in January 2021, and industry responses to the Compensation Scheme of Last Resort.

Content and Coverage

The website is organised around the working life of a broker. News coverage is filed under beats such as broker, lender and aggregator news, and the homepage on any given day mixes regulatory developments, lender results and policy changes, aggregator announcements and industry research. Stories published in mid-October 2026, for example, covered the Australian Securities and Investments Commission's (ASIC) long-awaited review of the best interests duty, the Bank of Queensland's contracting mortgage book and its signalled reduction in reliance on brokers, aggregator leaders' condemnation of an elevenfold increase in brokers' Compensation Scheme of Last Resort special levy, a hefty penalty imposed on a Melbourne brokerage found to have exploited migrant workers, and data showing household spending on mortgages at a three-decade high.

Beyond daily news, the title publishes analysis, opinion and practical business content: sales and marketing strategies, diversification into commercial and asset finance, technology and fintech developments, and profiles of successful brokerages. Its magazine editions package longer features — recent digital magazine editions have included in-depth features on SME lending and commercial mortgages — while its research output includes target-market and aggregator-satisfaction reports that are widely cited within the industry. The Adviser Live webcasts and the podcast network extend the same mix into broadcast formats, with series aimed at distinct career stages, from New Broker's interviews with early-career brokers to Elite Broker's conversations with top performers.

Audience and Reach

The Adviser's audience is the Australian mortgage and finance broking profession: individual brokers, brokerage owners and principals, aggregator executives, lender business development managers and the marketers and executives of banks, non-bank lenders and service providers who sell into the channel. Momentum Media's advertising material describes the audience as senior-heavy, stating that 42 per cent of The Adviser's audience are business owners, C-suite executives, directors or principals, and that the platform reaches over 86,000 monthly unique users; these are the publisher's own figures, published for advertisers, rather than independently audited results. The podcast download milestone of more than 500,000, announced by Momentum Media in 2023, gives a further indication of the brand's audio reach. The Adviser's LinkedIn company page had more than 16,000 followers as of October 2026.

Digital Presence

The Adviser's digital home is theadviser.com.au, a high-frequency news site updated throughout the business day. Readers can subscribe to its daily e-newsletter, stream The Adviser Live webcasts, and access the magazine in digital edition form. The Adviser Podcast Network distributes its programs — including Elite Broker, In Focus, New Broker and themed series such as Mortgage & Finance Leader and Women in Finance — through the major podcast platforms. The brand also maintains an active social media presence, including its LinkedIn page, which it uses to promote news, events and awards entry deadlines.

Ownership and Organisation

The Adviser is published by Momentum Media (Momentum Media Group Pty Ltd, ABN 92 126 853 085), a privately held Sydney media company whose portfolio spans financial services, property, legal, accounting, defence and other professional-sector titles and events. The Adviser's editorial team is led by managing editor Annie Kane, supported by a team of journalists covering the broking industry's news beats; its author pages describe Kane as leading the editorial strategy and writing on the broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape. The brand's commercial operation sells advertising, sponsorship, research partnerships and event participation across its integrated print, digital, podcast and events platform.

Contact and Availability

The Adviser is based at Momentum Media's offices at Level 13, 132 Arthur Street, North Sydney, New South Wales 2060, and the publisher can be contacted by phone on 02 9922 3300. The website at theadviser.com.au is freely accessible, with some premium content requiring reader registration or login, and subscription and advertising enquiries are handled through the website and Momentum Media's advertising portal at advertising.momentummedia.com.au. Brokers and industry participants can enter its awards programs and register for events, including the Better Business Summit and Australian Broking Awards, through the website.