About TodoAgro

TodoAgro

TodoAgro is an Argentine agricultural news portal published by Grupo TodoAgro S.A.S. from Villa María, Córdoba, at Belgrano 427, in the heart of the country's dairy and farming region. Directed by José Iachetta, with José María Iachetta as editorial director, it is a reference medium for agricultural and agri-food news in Argentina. The group's roots go back to 1997 as Sema Editora; it entered agri-food communication in 1998 with the El Diario Rural supplement, sent the first TodoAgro newsletter on 15 October 2001, and adopted the TodoAgro name in 2008. The portal reports around 90,000 unique monthly visits, has produced hundreds of weekly newsletters, and its journalists have received repeated CAPA-Banco Galicia recognition, including national awards in 2013 and 2024.

Origins: from Sema Editora to TodoAgro

The history published by the group itself traces the project to 1997, when it began as Sema Editora. In 1998 it moved into agri-food communication with El Diario Rural, a rural supplement associated with the Villa María newspaper El Diario, marking the moment when the team specialised in the productive sector it has covered ever since. The decisive digital step came on 15 October 2001, when the first TodoAgro newsletter was sent, at the height of Argentina's economic crisis and in the early years of internet adoption in the Argentine countryside. A weekly email newsletter was, at that time, an innovative way to reach producers, technicians and agribusiness firms scattered across a vast territory, and the group reports that the series grew to around 800 weekly bulletins, sent each Friday to a large registered subscriber base in the sector.

By 2008 the team, by then some twenty workers according to its own history, unified its image under the single name TodoAgro. From 2020 the company presents itself as Grupo TodoAgro, a communication group whose work combines its news portals with training and events. That evolution, from a local publishing venture to a specialised media and training group, mirrors the professionalisation of Argentine agriculture itself in the same decades, as production became more technical, more connected and more dependent on timely information about markets, weather, technology and policy.

Villa María and the dairy heartland

TodoAgro's headquarters in Villa María is not incidental. The city, in the centre of Córdoba Province and of the Argentine Republic, sits in a region the group itself describes as agricultural par excellence, with a particularly strong dairy presence. Villa María is one of the centres of the Argentine dairy basin, surrounded by tambos, dairy industries, agricultural machinery firms, cooperatives and service providers. A newsroom located there receives its news at the farm gate and the factory door rather than through the filter of the capital's media, and its journalists live in the territory whose harvests, milk production and rural employment they report.

That location shapes the portal's perspective. TodoAgro reports national agricultural policy, grain and livestock markets and export questions, but it does so from the standpoint of the productive interior, the towns and regions where Argentine agriculture actually happens. In a media system concentrated in Buenos Aires, that standpoint is the group's distinctive contribution, shared with a small number of strong regional agricultural media and distinct from the agriculture supplements of metropolitan newspapers.

The portal and the group's media network

TodoAgro.com.ar is the group's flagship news portal, publishing agricultural news from Argentina and the world: farming, livestock, dairy, agricultural machinery, agribusiness, markets, weather and rural policy. Alongside it, the group operates specialised sister portals, TodoLecheria.com.ar for the dairy sector, TodoMani.com.ar for peanuts, a crop of particular importance in Córdoba, and TodoCerdos.com.ar for pig production. This segmented structure allows the group to serve distinct productive communities with dedicated journalism while maintaining a general portal for the whole sector. Its TodoAgro TV channel on YouTube accumulates more than 2,500 interviews and special reports, according to the group's own award coverage, extending its reporting into video.

The portal's audience figure, an average of 90,000 unique monthly visits, is the figure the group itself publishes on its institutional page, together with the detail that subscribers to its information services register voluntarily through the portal and at the training events the group organises each year. Those are self-reported figures and are presented here as such; no independent audited audience measurement for TodoAgro is available in the sources consulted. Even taken on its own terms, the figure indicates the scale of a successful specialist medium: not a mass audience, but a concentrated readership of producers, technicians, businesspeople and officials for whom agricultural information is a working tool.

Newsletters and the habit of weekly information

The newsletter that began in October 2001 remains one of the group's defining products. The group's institutional account reports around 800 weekly newsletters produced since its birth, dispatched on Fridays to what it describes as the widest base of registered subscribers in the sector. The Friday bulletin model suits the rhythm of agricultural work: it gathers the week's market movements, policy decisions, technical recommendations and event agendas into a single reading for the end of the working week. It also created, long before social media, a direct relationship between the newsroom and its readers that did not depend on newsstand sales or on the distribution structures of print media in the interior.

Training and events: TodoLáctea and beyond

Grupo TodoAgro is not only a publisher. Its own history stresses its training branch, built over more than twenty years of work in the Argentine agricultural and agro-industrial universe. The group's best-known event is TodoLáctea, described as the largest dairy exhibition in the Southern Cone, which brings producers, technicians and companies together around the future of milk production. Its coverage of its own events records gatherings of more than a thousand producers, technicians and entrepreneurs at the Sociedad Rural de Villa María, with provincial ministers and specialists debating the direction of the dairy sector. The group also appears as organiser or director of wider regional exhibitions in Villa María. This events activity is integral to the TodoAgro model: the same community that reads the portal attends its training days, and the journalism, the subscriber base and the events reinforce one another.

People: José Iachetta and the newsroom

The group's director is José Iachetta, and José María Iachetta serves as editorial director, with Sebastián Gomenzoro recorded as general content editor in the group's institutional information. José Iachetta's trajectory, as documented by the group and by the Círculo Argentino de Periodistas Agrarios (CAPA), began in general journalism in 1990; since 1998 he has worked exclusively with the productive sector, and he has been responsible for TodoAgro's content from its beginnings, across print, internet and television, as well as designing the themes and content of the group's training events. In 2013 he was distinguished by CAPA and Banco Galicia as the country's best agricultural journalist on the internet, a peer-voted national recognition that confirmed the portal's standing in its field.

Further recognition followed. In the 2024 edition of the CAPA awards, by then styled CAPA-Spraytec, Grupo TodoAgro was voted the best journalistic product in its category and José Iachetta was named best television journalist of regional reach, in a national vote among more than one hundred associated journalists, across an edition divided into twenty-five categories. Earlier, the portal had been shortlisted in 2011 and 2012 for the CAPA-Banco Galicia award for best agricultural portal on the internet. This sequence of shortlists and awards over more than a decade is part of the verifiable record distinguishing TodoAgro from the many agricultural websites that publish without peer recognition.

Editorial coverage

TodoAgro's daily coverage spans the full breadth of Argentine agri-food production: extensive agriculture and grain markets, cattle and dairy farming, peanuts, pork and other regional economies, agricultural technology and machinery, biotechnology, weather and climate for production, rural infrastructure, export policy and the politics of the sector's institutions, from rural societies to cooperatives and provincial ministries. Its general news pages mix national developments with a strong presence of Córdoba and the central region, dairy news above all, reflecting its Villa María base. Interviews with producers, technicians, officials and businesspeople are a staple form, in text and on TodoAgro TV, giving the portal the character of a forum for the sector as well as a news service.

Because Argentine agriculture is both an economic engine and a permanent subject of political dispute, over export taxes, exchange rates and environmental rules, a portal like TodoAgro also performs a mediating function: it explains policy made in Buenos Aires to producers in the interior, and it carries the interior's responses, through its interviews and event coverage, back into the national conversation. That two-way function is easier to perform credibly from Villa María than from the capital, and it is a large part of the portal's value to its readers.

Business model and structure

Legally the group operates as Grupo TodoAgro S.A.S., with its central office at Belgrano 427, Villa María. Its institutional page notes a qualified journalistic team and commercial representation, and its model combines advertising and commercial services directed at agribusiness with the training and events business and the audience relationships built through its portals and newsletters. The group describes more than twenty years operating in the Argentine agro and agro-industrial universe, not only as a communication company but also in training. No verified revenue figures are published in the sources consulted, and none are estimated here; the documented structure, media plus events plus training, is itself the economically significant fact, and it is a model several successful Argentine specialist publishers share.

Place in Argentine agricultural journalism

Agriculture has a distinguished press tradition in Argentina, from the rural supplements of the great metropolitan dailies to the magazines of the rural societies. TodoAgro belongs to the digital generation of that tradition, and to its regional wing: founded in the interior, specialised from 1998, digital from 2001, and recognised repeatedly by the agricultural journalists' own national association. Its survival and growth through the 2001 crisis, the platform revolutions of the following decades and the recurring volatility of Argentine agricultural policy testify to the durability of a clear formula: be from the productive territory, know its people, publish constantly, and gather the community in person as well as online. On its documented record, TodoAgro is one of the reference points of Argentine agricultural journalism, and the principal digital news voice of the Villa María dairy basin.