About Triathlon

Triathlon

Triathlon is the German triathlon magazine published by the spomedis GmbH at Friesenweg 24 in 22763 Hamburg. Under the publisher Frank Wechsel, who founded the spomedis publishing house in October 2000 with Silke Insel during his medical studies, the magazine serves the triathlon community with race coverage, training journalism, and equipment analysis, complemented by the triathlon+ digital subscription that includes the print magazine, all online content, and a 30,000-page digital archive for 9.95 euros a month.

Overview

The triathlon+ subscription model shows the publisher's digital strategy: for 9.95 euros a month, the subscriber gets all online content, the 30,000-page digital archive, the training plans, and the magazine in the mailbox, with full flexibility and monthly cancellability, or the twelve-month minimum term with the largest savings. The archive's 30,000 pages document the magazine's editorial history as a searchable knowledge base for the triathlon community.

The spomedis brand portfolio's three pillars serve the endurance athlete's full needs: the triathlon magazine for the multisport scene, SWIM.DE for the swim discipline, and powerandpace.de for the training plans. The Hamburg publishing house's Friesenweg address places it in the city's media quarter, with the imprint, contact, B2B advertising, terms, privacy, and subscription cancellation pages documenting the professional publishing operation.

The Ironman Hawaii coverage demonstrates the magazine's multi-channel journalism: the weeks of Kona content across the website's channels, the favorites presented, the equipment illuminated, the training sessions analyzed, and the overview pages that ensure no reader misses the season's highlight. The 2026 professional start, with the men at 18:20 and the women ten minutes later, is the showtime the magazine builds toward.

Triathlon is the print and digital magazine for the German triathlon scene. The spomedis publishing house's brand portfolio includes the triathlon magazine, SWIM.DE, and powerandpace.de, serving the swim, bike, run community across its disciplines. The triathlon+ subscription bundles the offering: all online content, the 30,000-page archive, the 2027 training plans, and the magazine in the mailbox, for 9.95 euros a month, cancellable monthly, or with a twelve-month minimum term.

The magazine's editorial program covers the triathlon world's full agenda: the race scene with its professional and age group racing, the training journalism with its season analyses and key sessions, and the equipment analysis such as the TT-bike wind tunnel question of how much a modern time trial bike actually brings. The Ironman World Championship on Hawaii is the season's highlight that the magazine covers across all its channels: the favorites, the equipment, the training sessions analyzed, and the German age groupers' stories.

History

The October 2000 founding places spomedis in the generation of German endurance sports media that grew with the triathlon boom of the 2000s, when the Ironman Germany in Frankfurt and the Challenge Roth made the long distance a mass participation sport. Wechsel's own athletic biography, the 1996 Hawaii finisher and 15-time long-distance finisher, gives the publishing house its authentic endurance sports DNA.

The magazine's editorial evolution tracks the sport's professionalization: from the age group participation journalism of the early years through the professional racing coverage of the Frodeno era to the current data-driven training and equipment journalism. The triathlon+ digital subscription, with its 30,000-page archive, preserves that editorial history as the community's knowledge base.

The publisher's medical background, the medical studies during which the publishing house was founded, informs the training journalism's physiological depth: the key session analyses, the season balance methodologies, and the training plan science that the magazine and powerandpace.de deliver.

The spomedis publishing house was founded in October 2000 by Frank Wechsel and Silke Insel during Wechsel's medical studies. Wechsel, a 15-time long-distance finisher who completed the Ironman Hawaii in 1996, built the Hamburg publishing house around the triathlon and swim media brands. The spomedis GmbH at Friesenweg 24 in 22763 Hamburg publishes the triathlon magazine alongside SWIM.DE and powerandpace.de.

The magazine's two and a half decades have tracked German triathlon's professionalization: from the endurance sports boom of the 2000s through the Jan Frodeno and Daniela Ryf era to the current Norwegian dominance of Gustav Iden and Kristian Blummenfelt and the German hopes of Laura Philipp and Patrick Lange. The TEAM GERMANY KONA26 platform, on tri-mag.de/kona26, gives the German age group athletes their own stage at the Ironman World Championship, with greeting messages sendable to the athletes.

Coverage and Content

The age group journalism gives the amateur athletes their stage: the TEAM GERMANY KONA26 platform presents the German age groupers at the Ironman World Championship, from the exotic Olaf Kasten, the M50-54 athlete living on Martinique who became Ironman world champion in St. George, to the perennial Alexander Lang, the German with 25 Kona finishes since his 1991 premiere, six podiums, and three age group world championships, aiming for 30 finishes. The 1,533 triathlon clubs in Germany, the number of the day, document the sport's organizational base.

The professional racing journalism tracks the world championship narratives: the Norwegian hunted duo of Gustav Iden and Kristian Blummenfelt, the strong swimmers and offensive cyclists and dangerous rookies who want to pressure the world champion duo before the marathon, and the German hopes of Laura Philipp and Patrick Lange that the triathlon community bets on. The 2026 age group statistics, 18 years the youngest starter and 83 the oldest participant, show the sport's demographic breadth.

The championship calendar journalism serves the competitive planning: the 2027 German championships from the April duathlon in Halle through the August finals in Stuttgart, the NordseeMan, the O-SEE Challenge, the Halle Triathlon, the KnappenMan, the Köln Triathlon, to the September cross duathlon, with the youth cup in Halle, Forst, and Rothsee culminating at the Paradies-Triathlon in Jena.

Triathlon covers the race scene: the Ironman World Championship on Hawaii with its professional fields, the 2,548 athletes from 18 to 83 years old with 27 percent women at the 2026 start line, and the German championship calendar for 2027 from the GISAduathlon in Halle through the Finals in Stuttgart to the KnappenMan long distance. The scene journalism tracks the sport's narratives: Chelsea Sodaro's Kona withdrawal, Patrick Lange's final world championship, Taylor Knibb's world championship double, and Vincent Luis's six-hour brick session before his Hawaii victory.

The training journalism serves the athletes' preparation: the season balance analyses, the key session breakdowns, and the 2027 training plans that the triathlon+ subscription includes. The equipment journalism answers the material questions: the TT-bike analysis, the digital sports platforms like Rouvy, and the gear that the professionals race.

Organization and Ownership

Triathlon is published by the spomedis GmbH at Friesenweg 24 in 22763 Hamburg. The publisher is Frank Wechsel, the publisher of the SWIM and triathlon media brands, who founded the spomedis publishing house in October 2000 with Silke Insel. The editorial team includes Jan Luca Grüneberg, trained as an editor at spomedis since 2022 after sports science studies at the German Sport University Cologne.

Current ownership details beyond the spomedis GmbH are not publicly confirmed in the sources reviewed.

Digital Presence

Tri-mag.de is the magazine's digital home, with the daily scene news, the training content, the triathlon+ archive, and the TEAM GERMANY KONA26 platform. The triathlon+ digital subscription, at 9.95 euros a month, bundles all online content, the 30,000-page archive, the training plans, and the print magazine.

The spomedis brand portfolio's digital extensions, SWIM.DE and powerandpace.de, serve the swim and training plan communities alongside the triathlon magazine. Dedicated apps or podcasts for the triathlon brand are not detailed in the sources reviewed.