About Triple M Bendigo

Triple M Bendigo

Triple M Bendigo (official call sign 3BBO) is a commercial radio station owned and operated by Southern Cross Austereo as part of the Triple M network. Broadcasting to Central Victoria on 93.5 MHz FM from studios in the Bendigo suburb of Golden Square, it airs a mainstream rock format. Wikipedia lists www.triplem.com.au/bendigo as its website.

The Triple M Bendigo story spans nearly a century: founded in 1931 by AWA as 3BO — one of rural Victoria's earliest stations — it spent six decades on AM before converting to FM as 3BO FM in April 1993. After passing through Wesgo, Broadcast Media Group and DMG Regional Radio, it was rebranded Triple M in December 2016. Today its weekday 6–10am local breakfast with Bryan Coghlan and Jules Greenhalf leads the market, and in the 2026 ratings it was Bendigo's most-listened-to station.

Overview

Triple M Bendigo's identity is the Bendigo's rock: the 3BBO call sign — the 93.5 frequency — the 1931 3BO — the 1993 FM — the 2016 Triple M — the SCA. The station is Bendigo's rock's commercial: the mainstream rock, the local breakfast, the Triple M network.

Bendigo, the station's city, is Central Victoria's heart — the gold rush city, the regional capital — and Triple M is its rock: the 1931's station, the nearly-century's voice.

History

Triple M Bendigo's history is the Bendigo's century:

• The 1931 3BO — the 4 June 1931 first air: founded by AWA as 3BO, on the AM band at 960 kilohertz. One of rural Victoria's earliest stations.
• The AM decades — the 960 kHz (1931–1978), the 945 kHz (1978–1993): the long AM home.
• The ownership — the 1987 Wesgo: sold by AWA to Wesgo. The 1993 Broadcast Media Group, the 1996 DMG Regional Radio: the changes.
• The 1993 FM — the 5 April 1993 conversion: to the FM band as 3BO FM, on 93.5 MHz.
• The 2016 Triple M — the 15 December 2016 rebrand: Triple M, part of SCA's Triple M network. The call sign derived from former 3BO — Bendigo.
• The 2026 bushfires — the 9 January 2026 off-air: the transmitter at Mount Alexander was damaged during the Victorian bushfires, causing the station to go off air terrestrially (also Hit91.9, ABC Central Victoria, digital TV). During the fires, the SCA stations played an important role supporting the local community and keeping people informed.

Programming

Triple M Bendigo's programming — the rock's voice:

• The local breakfast — the weekday 6–10am: a four-hour breakfast show presented by Bryan Coghlan and Jules Greenhalf ("Jules & Cogho"), produced and aired from the Golden Square studios. The city's leading Breakfast team (22.9 in the 2026 survey).
• The network programming — the Albury, Gold Coast, Melbourne and Sydney: the Triple M network's rock.
• The mainstream rock — the format's heart: the rock's music.

Coverage & Audience

93.5 MHz (ERP 120 kW, transmitter at Mount Alexander) covers Central Victoria. The audience is the region's rock — the mainstream's fans. In the first Bendigo Xtra Insights Survey of 2026 (March 2026), Triple M Bendigo increased its lead as the most listened-to station among all people 10+, up 0.3 to 25.1.

Ownership

Triple M Bendigo is owned by Southern Cross Austereo (Radio 3BO Pty Ltd) — the Triple M network. Sister station Hit91.9 Bendigo. Studios in Golden Square, Bendigo. Licensed by the ACMA (3BBO, commercial) — funded by advertising.

Digital Presence

Triple M Bendigo's digital presence is triplem.com.au/bendigo — the stream, the rock, the shows — the station's online home. The social carries the updates — Triple M Bendigo, on FM and online.

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