V3Cars

About V3Cars

V3Cars is a car news, reviews and price-research portal publishing from New Delhi at v3cars.com, built around the premise that buying a car should be a logical, data-driven decision. Co-founded by Lakshya Khanna, the platform combines automotive journalism — news, reviews, spy shots and launch coverage — with decision-support tools including a car loan EMI calculator, a fuel price tracker and a mileage calculator. Its signature editorial product is variant-wise analysis: detailed breakdowns of every variant's features and "expected price logic" that help buyers identify which trim offers genuine value. With an editorial team led by industry veterans including Khanna and Jagdev Kalsi, and a Hindi YouTube channel extending its reach, V3Cars has positioned itself as a research-first alternative to brochure-led car buying in India.

Founding and co-founder

V3Cars Media was co-founded by Lakshya Khanna, a media professional whose background spans Tyroo Media and MindShare alongside his Intellect Ads ventures. Khanna's experience in digital media and advertising shaped the platform's product thinking: V3Cars was conceived not merely as a news site but as a complete car-buying companion, blending editorial content with practical tools. The founding recognised a gap in the Indian market — automotive coverage that treated readers as rational decision-makers rather than passive consumers of manufacturer messaging. From its New Delhi base, the company built a portal where journalism and utility reinforce each other.

Founded in 2016, V3Cars describes its mission as helping car buyers take informed decisions through research-intensive but simplified content, aiming to be the first and most dependable voice when it comes to recommending a car — a stance that explicitly excludes personal bias and external influence. The "V3" in V3Cars, according to the company's own materials, represents a heart, an emblem of the trust it seeks with buyers. Its flagship content format, "Variants Explained," studies price jumps, feature additions, usability and overall value to identify the most sensible variant of each model, rather than simply recommending the most expensive or feature-loaded one. The site's English text content is supplemented by Hindi videos, making it relevant to most car buyers across India.

Car news coverage

The portal's news operation covers the Indian car market comprehensively: new launches with variant-wise pricing, facelifts, spy shots of test mules, discount offers, and industry developments. Its reporting style is detailed and data-heavy — launch stories routinely include complete variant-wise feature lists and ex-showroom prices, while monthly discount roundups track offers across manufacturers. Exclusive stories, such as early details of warranty programmes and feature changes sourced from dealer networks, give the site original reporting beyond press-release rewriting. The newsroom's output is continuous, tracking a market where new launches arrive almost weekly.

Reviews and road tests

Reviews are central to the V3Cars offering: first drives, detailed road tests and comparison pieces that evaluate cars as buying propositions. The editorial approach emphasises real-world assessment — fuel efficiency measured in actual city and highway conditions, feature-by-feature analysis, and honest verdicts. The team maintains what commentators describe as a strict no-bias policy, willing to point out disadvantages of popular models as clearly as their strengths. For readers, the value is practical: reviews written to answer the buyer's question rather than to flatter the manufacturer.

Variant-wise analysis and price logic

The platform's most distinctive editorial product is its variant-wise analysis: exhaustive breakdowns that compare every variant of a model on features, specifications and price, identifying which trims represent genuine value and which are overpriced. Complementing this is its "expected price logic" — analytical pieces that estimate what an upcoming launch should cost, based on positioning, competition and manufacturer strategy, published before official prices are announced. V3Cars is frequently cited as a primary source for variant-wise features, reflecting how thoroughly it has owned this niche. In a market where manufacturers offer bewildering variant lineups, this analysis performs a genuine consumer service.

Decision-support tools

Beyond journalism, V3Cars offers tools covering the entire ownership journey: a car loan EMI calculator using current interest rates, a fuel price tracker with daily petrol, diesel and CNG prices across India, a mileage calculator based on the tank-to-tank method, and official accessory price lists that help buyers avoid dealer markups. These utilities transform the site from a publication readers visit occasionally into a companion they return to throughout the buying process — and beyond, into ownership. The tools strategy reflects the founder's product background: content attracts, but utility retains.

Editorial team

The editorial team is led by industry veterans including co-founder Lakshya Khanna and Jagdev Kalsi, bringing decades of combined automotive testing experience. The newsroom includes editors and writers such as associate editor Siddharth — trained at the Times School of Journalism with a decade in online media spanning ZigWheels and CarWale — and writers like Mohammad Osaaf and Mahesh Yadav, whose bylines appear across the site's news and analysis. The team's collective experience across India's automotive publications gives the portal's coverage its depth and its industry relationships.

Hindi YouTube channel

V3Cars extends its journalism to YouTube, where its Hindi-language videos — mixing Hindi with English automotive terminology, as is natural for the subject — cover real-world fuel efficiency tests, variant explanations and buying advice. Videos such as detailed city-versus-highway mileage analyses of premium sedans demonstrate the channel's practical orientation. The YouTube presence reaches the large segment of Indian car buyers who prefer video to text, and who consume automotive content in Hindi. Contact with the audience is direct: the channel invites feedback and criticism in its video descriptions.

Trust and editorial standards

The platform's positioning emphasises trustworthiness built on experience, expertise, authoritativeness and trust — the E-E-A-T framework that governs how search engines evaluate content quality. In practice, this means bylined expert content, transparent methodology in price estimation, and a willingness to criticise. For car buyers making what is typically their second-largest purchase after housing, that trust is the product: the site's commercial value to readers lies entirely in the credibility of its recommendations.

Business model

V3Cars monetises through digital advertising and partnerships with automotive brands — the standard model for free-to-read automotive media. Its audience of active car buyers and intenders is among the most valuable in Indian digital advertising, attracting manufacturers, dealers, insurers and finance companies. The decision-tools deepen engagement and return visits, increasing the inventory available for monetisation. As a bootstrapped-style independent operation, the platform has grown on the strength of its content rather than large funding rounds. Its decision-tools also generate valuable insight into buyer preferences, informing both editorial priorities and commercial partnerships.

Competition

The portal competes with India's established automotive media — Autocar India, ZigWheels, CarWale, CarDekho — and digital natives including 91Wheels, RushLane and CarBlogIndia. Its differentiation is the research-first positioning: variant-wise analysis, price logic and ownership tools rather than lifestyle content. In a crowded market, owning the "smart buyer" niche gives V3Cars a defined identity and a loyal audience segment that competitors serve less directly.

Place in Indian automotive media

V3Cars represents the maturation of India's digital automotive journalism: from news-and-reviews publishing toward integrated buying guidance that combines editorial expertise with practical tools. Its variant-wise analysis has set a standard that competitors now follow, and its emphasis on the buyer's rationality — treating car purchase as a decision to be optimised — reflects a maturing Indian consumer. For car buyers seeking data over dazzle, the portal offers one of the most thorough research experiences in Indian automotive media. Its official website is v3cars.com. As India's car market continues to grow and diversify — with electric vehicles, connected features and new ownership models reshaping what buyers need to know — the demand for rigorous, data-driven buying guidance is only increasing, and V3Cars' research-first model is well placed to serve it.