Vijay Super

About Vijay Super

Vijay Super is a Tamil-language movie channel from JioStar (the former Disney Star), headquartered in Chennai, Tamil Nadu. Launched on 25 August 2016 as Star Vijay Super, a secondary general entertainment channel and sister outlet of the flagship Star Vijay, it was repositioned as a full-time Tamil movie channel on 10 March 2019, since when it has operated under the tagline "Dhool Cinema Dhinam Dhinam" (Superb cinema every day). The channel broadcasts Tamil films around the clock, drawing on the deep movie library of the Star Vijay network, and it serves as the group's dedicated cinema destination alongside Star Vijay's entertainment programming and Star Vijay Music's music offering. As part of one of India's largest television networks, Vijay Super benefits from premium film acquisitions, star-driven premieres and extensive distribution across Tamil Nadu and the Tamil diaspora.

History

Vijay Super was launched on 25 August 2016 as Star Vijay Super, conceived as a secondary Tamil general entertainment channel complementing the flagship Star Vijay. The launch gave the Star network a second GEC in the Tamil market, allowing it to extend popular Star Vijay properties, air encore telecasts and experiment with programming without disturbing the flagship channel's schedule. The channel operated in this secondary-entertainment role for its first two and a half years.

On 10 March 2019, the channel was repositioned as a 24-hour Tamil movie channel, adopting the name Vijay Super and the tagline "Dhool Cinema Dhinam Dhinam". The conversion reflected the network's strategy of dedicating the channel to films, a genre that commands large audiences and strong advertiser demand in Tamil Nadu. The repositioning coincided with a period of expansion for the Star network's Tamil bouquet, and Vijay Super has operated as a movie channel ever since, telecasting Tamil films through the day and night.

The channel's ownership changed hands at the corporate level when The Walt Disney Company's Star India business was combined with Viacom18's television and digital assets to form JioStar, the joint venture between Disney and Reliance Industries. Vijay Super continues to operate as part of the JioStar Tamil portfolio, carrying the network's movie strategy in the state.

Ownership and Corporate Structure

Vijay Super is owned and operated by JioStar, the joint venture formed by the combination of Disney Star (formerly Star India) with Viacom18. Star India, the network's predecessor, was acquired by The Walt Disney Company as part of its purchase of 21st Century Fox's entertainment assets, and the subsequent combination with Reliance's Viacom18 created India's largest television and streaming combine. Within this structure, Vijay Super sits in the Tamil regional portfolio alongside Star Vijay, the flagship entertainment channel.

The channel's operations are managed from the network's Chennai facilities, which serve the Tamil channels' programming, marketing and transmission needs. As part of JioStar, Vijay Super benefits from the group's film acquisition muscle, which secures satellite rights to major Tamil theatrical releases for premiere on the network's movie outlets.

Programming

Since March 2019, Vijay Super's schedule has been devoted entirely to Tamil cinema. The channel airs Tamil films around the clock, spanning new premieres, recent theatrical hits and library titles from across the decades. Its programming bands include morning, afternoon, prime-time and late-night movie slots, with weekend premieres of newly acquired films serving as the channel's marquee events.

The channel's film library draws on the Star network's acquisitions, which have included satellite rights to films starring Tamil cinema's biggest names. World television premieres on Vijay Super are promoted heavily across the network's Tamil channels, and the channel also airs film-based special programming around festivals such as Pongal, Deepavali and Tamil New Year, when Tamil movie channels traditionally mount their biggest premieres and marathons. The "Dhool Cinema Dhinam Dhinam" positioning promises viewers quality cinema every single day.

Broadcast Language and Audience

Vijay Super broadcasts entirely in Tamil, targeting film lovers in Tamil Nadu and Tamil-speaking audiences across India and the diaspora. The Tamil movie channel audience spans all demographics, from young viewers following the latest star vehicles to older audiences nostalgic for classic films, and movie channels consistently rank among the most-watched genres in the state. The channel's Tamil-only presentation, from film promos to on-air packaging, anchors it firmly in the regional market.

The channel competes in a crowded Tamil movie genre that includes Sun TV Network's K TV, Zee Tamil's Zee Thirai, and other film outlets. Vijay Super differentiates itself through the Star network's premiere acquisitions and its integration with the broader Star Vijay ecosystem, which allows cross-promotion of films and stars across the group's entertainment, movie and music channels.

Brand Identity and Tagline

Vijay Super's brand identity since 2019 has centred on its tagline "Dhool Cinema Dhinam Dhinam", which promises superb cinema every day. The on-air packaging uses cinematic visuals and star imagery, positioning the channel as the destination for Tamil film entertainment. The Vijay Super name retains the equity of the Star Vijay masterbrand while signalling the channel's distinct movie focus.

The channel's promos emphasise premieres, star power and the breadth of its film library, from action blockbusters to family dramas and comedies. Festival periods see special branding takeovers tied to major premieres, a standard practice in the Tamil movie channel genre where Pongal and Deepavali premieres are among the year's biggest television events.

Reach and Distribution

Vijay Super is distributed across cable and direct-to-home platforms in Tamil Nadu and in other Indian markets with Tamil-speaking populations, including Karnataka, Kerala, Andhra Pradesh, Telangana and Puducherry. The channel is carried on all major DTH platforms and is included in JioStar's Tamil bouquet offerings to distributors. International distribution serves the Tamil diaspora in Sri Lanka, Malaysia, Singapore, the Gulf states, Europe and North America.

As part of one of India's largest broadcast bouquets, Vijay Super enjoys strong placement and carriage, and its availability across platforms ensures that the network's Tamil film premieres reach the widest possible audience. The channel's distribution strength is a key asset in the competitive Tamil movie genre.

Digital Presence

Vijay Super's films and premieres are promoted through JioStar's digital properties, and the network's streaming platform carries the group's content to online audiences. Tamil film premieres on the channel generate significant social media conversation, and the network uses digital platforms to build anticipation for world television premieres with trailers, star interviews and behind-the-scenes content.

The channel's brand appears across the network's Tamil digital properties, and its premiere events are covered extensively on entertainment news platforms. As viewing of films increasingly spans television and streaming, the network's combined linear and digital assets give Vijay Super's premieres reach across screens.

Milestones

The launch of Star Vijay Super on 25 August 2016 marked the Star network's expansion to a second Tamil entertainment channel, giving the group additional schedule room in one of India's most competitive regional markets. The channel's conversion to a full-time movie outlet on 10 March 2019 was a defining milestone, establishing Vijay Super as the network's dedicated Tamil cinema destination with the "Dhool Cinema Dhinam Dhinam" positioning.

Since the conversion, the channel's world television premieres of major Tamil films have been among its biggest events, drawing large audiences and advertiser interest. The channel's continued operation under JioStar reflects the strategic importance of the Tamil movie genre within India's largest television network.

Sister Channels and Network Context

Vijay Super is part of JioStar's Tamil portfolio, led by Star Vijay, the flagship general entertainment channel, and including Star Vijay Music (formerly Vijay Music), the network's Tamil music channel. The group also operates Star Vijay Super's sibling movie offerings in other languages through the wider JioStar network, which spans Hindi, Telugu, Kannada, Malayalam, Bengali, Marathi and English channels.

Within the Tamil bouquet, Vijay Super complements Star Vijay's fiction and non-fiction entertainment with round-the-clock films, while Star Vijay Music serves the music audience. The channels cross-promote premieres, reality shows and film events, creating an integrated Tamil entertainment ecosystem under the JioStar umbrella.

Headquarters and Operations

Vijay Super is headquartered in Chennai, Tamil Nadu, operating from JioStar's facilities serving the Tamil channels. The channel's operations include film acquisition and scheduling, premiere marketing, Tamil-language presentation and packaging, and transmission as part of the network's bouquet. Chennai's position as the centre of the Tamil film industry gives the channel direct access to producers, stars and the satellite-rights market.

The channel's commercial operations focus on the strong advertiser demand for Tamil movie programming, with premieres commanding premium rates. Its programming teams coordinate with the network's film acquisition executives to schedule premieres and build the library, ensuring a steady flow of fresh and library titles through the channel's round-the-clock movie schedule.