About Vital

Vital

Vital is the German women's magazine, the deutsche Frauenzeitschrift the article's first sentence records, published bimonthly by the Mediengruppe Klambt in Hamburg. With a sold circulation of 77,248 copies, the verkaufte Auflage 77.248 Exemplare (IVW 3/2025) the infobox records, the title has served the health- and lifestyle-oriented female readership since its 1969 founding, the Erstausgabe 1969. The editor-in-chief is Beatrix Kruse, the Chefredakteurin the infobox records, in office since February 2023, the seit Februar 2023. Taken over by the Mediengruppe Klambt in September 2018, the im September 2018 wurde sie von der Mediengruppe Klambt übernommen the article records, the magazine changed its frequency from monthly to bimonthly in 2023, the 2023 wurde die Erscheinungsfrequenz von monatlich auf zweimonatlich geändert.

Overview

The bimonthly women's magazine, the zweimonatlich von der Mediengruppe Klambt in Hamburg herausgegeben wird, serves the health-conscious female readership: the health features, the lifestyle journalism, and the medical guidance. The Hamburg publishing base, the Hauptsitz Hamburg, anchors the title in the German women's press's traditional center.

The circulation trajectory documents the print transformation: the 77,248 sold copies, the Verkaufte Auflage 77.248 Exemplare (IVW 3/2025), against the 1998 peak, the 75.7-percent decline the article records. The bimonthly conversion's reduced frequency, the von monatlich auf zweimonatlich geändert, concentrates the editorial resources on the six yearly issues.

The Klambt group's women's-magazine portfolio gives the title its corporate home: the Mediengruppe Klambt (Deutschland) the infobox records, the Hamburg media group's health- and lifestyle-oriented publishing program. The Beatrix Kruse editorship since February 2023 leads the bimonthly-era editorial direction.

Vital is a German women's magazine, the Frauenzeitschrift the infobox's Beschreibung records, published bimonthly, the zweimonatlich von der Mediengruppe Klambt in Hamburg herausgegeben wird the article records. The headquarters is Hamburg, the Hauptsitz Hamburg the infobox records. The publication rhythm is bimonthly, the Erscheinungsweise zweimonatlich the infobox records, changed from monthly in 2023.

The editor-in-chief is Beatrix Kruse, in office since February 2023. The sold circulation is 77,248 copies, the Verkaufte Auflage 77.248 Exemplare (IVW 3/2025); the distributed circulation is 82,257 copies, the Verbreitete Auflage 82.257 Exemplare. The sold circulation is down 75.7 percent since 1998, the ein Minus von 75,7 Prozent seit 1998 the article records, documenting the print women's press's long-term decline.

The magazine's web presence is at vital.de, the Weblink the infobox records. The publisher is the Mediengruppe Klambt (Deutschland) the infobox records, the Hamburg-based media group.

History

The 1969 Ehapa founding places the title in the late-1960s women's press boom: the Egmont-affiliated publisher's health-oriented women's magazine launch. The 1970 Jahreszeiten sale transferred the title to the Hamburg publishing house's women's portfolio.

The Jahreszeiten era's 48 years shaped the brand: the Hamburg publisher's women's-magazine tradition, the monthly rhythm's long run, and the 2009 40th-anniversary campaign. The "Vital feiert 40-Jähriges mit Werbekampagne" the horizont report records marked the 2009 milestone.

The 2018 Klambt acquisition reflected the publishing industry's consolidation: the Mediengruppe Klambt's takeover of six Jahreszeiten titles, with Vital's health positioning fitting the Klambt women's portfolio. The Hamburg-to-Hamburg transfer kept the publishing base.

The 1969 founding placed Vital in the West German women's press's expansion: the 1969 vom Ehapa Verlag gestartet the article records, the Ehapa Verlag started the magazine, selling it to the Jahreszeiten Verlag in 1970, the 1970 an den Jahreszeiten Verlag verkauft. The Jahreszeiten Verlag's Hamburg publishing house anchored the title for 48 years, from the 1970 sale to the 2018 Klambt takeover.

The September 2018 Klambt takeover modernized the ownership: the Klambt übernimmt sechs Titel vom Jahreszeiten Verlag the horizont report's headline records, the Mediengruppe Klambt took over six titles from the Jahreszeiten Verlag, with Vital among them. The Hamburg-based Klambt group's women's-magazine portfolio, the Mediengruppe Klambt in Hamburg, absorbed the title.

The 2023 frequency change marked the print market's contraction: the Condé Nast, Klambt: Auch Glamour, In und Vital dünnen ihre Erscheinungsfrequenzen aus the horizont report's headline records, the monthly-to-bimonthly conversion, part of the industry-wide thinning of publication frequencies. The editor-in-chief change to Beatrix Kruse in February 2023, the seit Februar 2023 Beatrix Kruse the article records, accompanied the transition.

The 75.7-percent circulation decline since 1998, the ein Minus von 75,7 Prozent seit 1998, documents the women's print press's structural crisis: the 77,248 sold copies in 2025 against the late-1990s peak. The bimonthly rhythm's longer production cycles, the zweimonatlich, give the remaining issues the editorial investment.

Coverage and Content

The nutrition journalism addresses the healthy-eating readership: the recipe features, the dietary guidance, and the nutritional-science reporting. The fitness journalism covers the exercise topics: the training programs, the movement health, and the active-lifestyle features.

The wellness journalism serves the relaxation and self-care readership: the stress-management features, the sleep-health reporting, and the mindfulness topics. The beauty journalism covers the skincare, the cosmetics, and the age-appropriate beauty guidance.

The medical-prevention journalism gives the magazine its health authority: the vascular-disease episode's silent risks and everyday warning signs, the arteries and veins knowledge, and the precautionary measures. The physician-expert conversations bring the clinical authority to the lifestyle format.

The seasonal journalism structures the bimonthly issues: the six yearly editions' thematic focuses on the year's health and lifestyle cycles. The longer production rhythm allows the deeper-researched health features.

Vital covers the health- and lifestyle-oriented women's journalism, the Frauenzeitschrift: the health features, the nutrition guidance, the fitness topics, and the wellness reporting. The Frauenzeitschrift positioning, the Beschreibung the infobox records, targets the health-conscious female readership.

The medical journalism addresses the women's health questions: the vascular-disease prevention the VITAL Podcast covers, the Gefäßkrankheiten - die lautlosen Killer in unserem System episode, the everyday health risks, and the precautionary measures. The podcast's expert conversations with physicians, the Dr. Christos Petridis, Gefäßchirurg und Buchautor the episode description names, bring the medical authority to the audio format.

The lifestyle journalism covers the broader women's interests: the beauty topics, the fashion features, and the life-advice reporting, the Frauenzeitschrift's service journalism. The bimonthly rhythm's feature journalism, the zweimonatlich, gives the health and lifestyle topics the magazine-depth treatment.

Organization and Ownership

Vital is published by the Mediengruppe Klambt in Hamburg, the von der Mediengruppe Klambt in Hamburg herausgegeben wird the article records. The editor-in-chief is Beatrix Kruse, in office since February 2023. The publisher took over the title from the Jahreszeiten Verlag in September 2018, the im September 2018 wurde sie von der Mediengruppe Klambt übernommen.

Current editorial team details beyond the editor-in-chief, the Chefredakteurin seit Februar 2023 Beatrix Kruse, are not publicly confirmed in the sources reviewed.

Digital Presence

Vital.de is the magazine's digital home, the Website der Zeitschrift the weblinks list, with the current issues, the health and lifestyle content, and the subscription services. The VITAL Podcast extends the brand to audio: the expert conversations on health topics, the VITAL Podcast the video title records, such as the vascular-disease episode with the vascular surgeon and book author Dr. Christos Petridis.

The magazine's digital presence combines the website's continuous health journalism, the vital.de, with the podcast's audio format. The bimonthly print rhythm, the zweimonatlich, with the digital platform's ongoing coverage, gives the brand its regular women's health and lifestyle journalism. Dedicated apps for the Vital brand are not detailed in the sources reviewed; the brand's digital presence rests on its website, the vital.de, and the podcast.