About Wilde Hunde

Wilde Hunde

Wilde Hunde is Germany's modern hunting magazine — a quarterly title from the Paul Parey Zeitschriftenverlag in Singhofen that set out to reinvent the hunting press for a new generation. Launched in January 2018 under the tagline "Abenteuer Jagd", it addresses "the hunter of tomorrow": young men and women who approach hunting as adventure and lifestyle rather than tradition-bound routine. Described by its promoters as the rock star among hunting magazines — modern, fresh and visually driven — Wilde Hunde covers active hunting, bowhunting, equipment and wilderness skills, with each issue also carrying the specialist magazine Bogenjagd, produced with the German and Swiss bowhunting associations. With issue 4/2026 published in October 2026, the title remains an active, growing voice in the German hunting media landscape.

Overview

The German hunting press is one of the oldest specialist media segments in the country — Wild und Hund, the flagship of the same publishing house, has appeared since 1894. Wilde Hunde was conceived as its deliberate counterpoint: not the established authority for the experienced hunter, but the fresh, image-led magazine for newcomers and young hunters. The editorial concept centres on active hunting — stalking, calling, luring — the disciplines that demand skill, fitness and equipment knowledge, and that lend themselves to adventure storytelling.

Published four times a year in German, the roughly 100-page magazine combines hunting practice with lifestyle: reports from bowhunts in Hungary, field tests of equipment, tips for the wilderness, and angling coverage. Each issue includes Bogenjagd, the magazine of bowhunting, produced in cooperation with the Deutscher Bogenjagd Verband (DBJV) and the Schweizer Bogenjagdverband (VSBJ) — a structural acknowledgement of bowhunting's growing role in the German-speaking hunting world. The brand extends to YouTube, Facebook and Instagram, where films such as the Tom Angelripper portrait ("between thrash metal and Waidmannsheil") and the Fieldsports Team Challenge document the title's community.

The launch filled a genuine gap. Germany's hunting press had long been authoritative and tradition-minded; what it lacked was a title that spoke the visual and emotional language of younger hunters — people who discovered hunting through outdoor culture, bowhunting or the food movement rather than through family tradition. Wilde Hunde positioned itself exactly there, treating the hunt as an experience to be shared rather than a heritage to be administered. Its success is visible in the retail listings: nine years after launch, new issues still sell through magazine shops and subscription services across Germany, Austria and Switzerland.

History

The Paul Parey Zeitschriftenverlag announced Wilde Hunde in late 2017 as a print launch for January 2018, with the launch title "Wilde Hunde – Abenteuer Jagd". The industry press framed it as a deliberate play for the "unverkrampfte und lockere Jäger" — the relaxed, open-minded hunter: someone who appreciates life's comforts, is receptive to new technology and approaches hunting without stiffness. The copy price for the 100-page launch magazine was set at 4.90 euros.

Parey, the special-interest publisher for nature lovers based in Singhofen in Rhineland-Palatinate since 1996, built the title within its hunting portfolio alongside Wild und Hund, Deutsche Jagdzeitung and Jagen weltweit. The positioning was sharpened by subscription promoters: "the rock star of hunting magazines — modern, fresh and image-oriented", aimed at young women and men with a longing for lust and adventure, for whom hunting as adventure and joyful lifestyle has nothing of the old-fashioned old-boys' touch.

The title has published continuously since January 2018 at four issues a year. Issue 4/2026, released on 6 October 2026 with bowhunting and angling themes, was listed as in stock by magazine retailers that month — confirming the magazine's ongoing publication into its ninth year. Along the way it has built a media ecosystem of video content and social channels that few German hunting titles can match for youth appeal.

Content and Sections

Wilde Hunde's editorial mix is built around the active hunt. Stalking (Pirschen), calling (Locken) and luring (Reizen) — the demanding disciplines of the mobile hunter — stand at the centre, with articles on technique, equipment and the physical and mental skills they require. Bowhunting has a special status: the dedicated Bogenjagd section in every issue, produced with the German and Swiss bowhunting associations, covers the discipline from training and licensing through to driven hunts abroad, such as the widely noted bowhunt in Hungary during the roe-buck rut.

Equipment coverage follows the young hunter's needs: rifles, optics, clothing, knives and the gadgets of the modern hunt. Wilderness tips extend the magazine beyond the hunt itself into bushcraft and outdoor life, and angling content broadens the appeal to the wider field-sports audience. The visual language is deliberately bold and photographic — "bildorientiert" — with large images and dynamic layouts that distinguish the title from the denser, text-heavy traditional hunting press.

Video extends the print experience: the brand's YouTube presence carries portraits, event films and hunt documentaries, including the portrait of Sodom frontman Tom Angelripper — himself a hunter — under the banner "between thrash metal and Waidmannsheil". The tone throughout is enthusiastic and inclusive, aimed at readers who want to go out and do it themselves: "Geh raus und mach es nach" — go out and copy it — a motto that captures the magazine's hands-on philosophy.

The Fieldsports Team Challenge, covered in the magazine's video channels, shows the title's community character: hunters competing in sporting disciplines — running boar, shotgun and rifle events — in an atmosphere closer to a festival than a traditional shooting competition. It is this blend of sport, lifestyle and hunting craft that defines the Wilde Hunde formula and keeps it distinct from the more contemplative tone of its sister titles.

Publisher and Organization

Wilde Hunde is published by the Paul Parey Zeitschriftenverlag, the special-interest publishing house for nature lovers based in Singhofen, Rhineland-Palatinate, where it has been located since 1996 and employs around 110 people. The house's portfolio centres on hunting and fishing: Wild und Hund (published since 1894, Germany's oldest and highest-circulation hunting magazine), Deutsche Jagdzeitung, Jagen weltweit, Wilde Hunde, Fisch & Fang, Der Raubfisch and Norwegen. The magazine appears four times a year in German; individual editors-in-chief and circulation figures for Wilde Hunde have not been publicly confirmed in the sources available for this profile. Subscription services in Germany, Austria and Switzerland list the title with annual and gift subscriptions, and single issues are sold through magazine retailers — issue 4/2026, released 6 October 2026, was listed in stock with twenty copies available at one retailer that month, a small but telling sign of continued demand.

Digital Presence

The brand's digital home is wildehunde.de, supported by active social channels — Facebook under /wildehunde.de and Instagram as /wilde.hunde — and a YouTube presence carrying hunt films, portraits and event coverage. Single issues and subscriptions are sold through magazine retailers and subscription services, with issue 4/2026 listed in stock in October 2026. The Bogenjagd content connects the title to the organised bowhunting community through the DBJV and VSBJ associations, giving the magazine a structural role in the German-speaking bowhunting scene beyond its newsstand presence. As the youth-oriented, visually driven title in the Paul Parey hunting portfolio, Wilde Hunde uses digital channels not as an afterthought but as a core part of its identity — the magazine of the hunter of tomorrow, present where tomorrow's hunters already are, from the Instagram feed to the YouTube hunt film to the newsstand.