About Wohnungswirtschaft heute

Wohnungswirtschaft heute

Wohnungswirtschaft heute is a Berlin-based specialist media brand for the German housing industry, positioning itself as the leading digital knowledge platform for the sector: "Wohnungswirtschaftheute ist die führende digitale Wissensplattform." Published by the Wohnungswirtschaftheute Verlagsgesellschaft mbH, the brand combines a digital magazine with special-issue publications, newsletters, and an online portal, reaching exclusively decision-makers of the housing industry (Wohnungswirtschaft) — the municipal and cooperative housing companies, property managers, and their suppliers.

Overview

The decision-maker targeting defines the advertising proposition: the "Zielgruppe ohne Streuverlust" — the target group without scatter loss — gives the B2B advertisers the housing industry's executives directly. The media data's "Warum mit uns werben?" section builds the case: the exclusive decision-maker reach, the leading digital knowledge platform's authority, and the housing sector's investment relevance.

The Berlin publishing base anchors the brand in the capital's housing-policy environment: the federal housing-policy debates, the Berlin housing market's national attention, and the municipal housing companies' concentration. The Verlagsgesellschaft's Berlin seat gives the editorial team the policy proximity.

The digital-first identity distinguishes the brand from the traditional print housing journals: the portal's daily news, the PDF magazines' download-and-print flexibility, and the special issues' focused deep-dives. The 2026 media data's digital emphasis documents the platform's online-first economics.

Wohnungswirtschaft heute is the leading digital knowledge platform for the German housing industry, addressing decision-makers without scatter loss: "Erreichen Sie ausschließlich Entscheider der Wohnungswirtschaft." The target group is the professional housing sector — the housing companies, cooperatives, municipal housing associations, and property management firms, plus the industry's suppliers and service providers.

The brand's media mix combines the digital magazine's regular issues with special publications (Spezialhefte) on focused topics such as technology, energy, digitalization, and architecture: the media data's pillars are "technik. energie. digital. architektur." The 2026 media data documents the current operation, with advertising opportunities across the platform's digital and print-special channels.

The editorial leadership is documented in the imprint: Gerd Warda as editor-in-chief (Chefredakteur) in the 2021 issues; earlier issues named Hans Jürgen Krolkiewicz. The publisher is the Wohnungswirtschaftheute Verlagsgesellschaft mbH.

History

The Krolkiewicz-Warda editorial continuity anchors the brand: Hans Jürgen Krolkiewicz's earlier editorship, Gerd Warda's current Chefredakteur role, and the Verlagsgesellschaft's consistent publishing. The imprint's 2021 documentation gives the brand's institutional record.

The reader-driven special-issue development illustrates the editorial method: the survey showing 80+ percent reader demand for media-supply information, the editorial team's response with the new Spezialheft, and the downloadable single-article printing. The Technik special issues' BAU fair coverage connects the magazine to the construction industry's events.

The 2026 media data's publication marks the brand's current chapter: the "2026 | architektur." media kit, the digital platform's continued growth, and the housing industry's ongoing digitalization. The wordpress archive's back-issue preservation gives the brand its institutional memory.

The brand's PDF archive documents its digital-magazine history: the wordpress.wohnungswirtschaft-heute.de portal hosts the back issues, including the 2021 issues with their imprint and editorial. The 2021 issue AG154's table of contents illustrates the program: the gif-Mietspiegelkommission's rent-index report, the Berliner Klimaschutzpreis 2021 for the Stadt und Land Buckower Felder project's CO2-neutral heat supply through wastewater-heat recovery and photovoltaics, and WIRO Rostock's strong balance sheet.

The special-issue strategy developed over the years: reader surveys showed more than 80 percent of readers expecting more information on media supply, prompting a new special issue on TV and media services for the housing industry. The Technik special issues cover materials, technologies, and systems. The 2026 media data's continued publication documents the brand's ongoing operation.

Coverage and Content

The rent-index journalism addresses the housing market's legal foundation: the Mietspiegel's legal-peace function between tenants and landlords, the expert commissions' methodology debates, and the cities' rent-index disputes. The gif-Mietspiegelkommission's report coverage illustrates the program.

The affordable-housing journalism tracks the construction agenda: the Leipzig cooperatives' new-rental programs, the WIRO Rostock's half-billion investment plans, and the municipal companies' building targets. The "Für bezahlbares Wohnen" coverage gives the sector's social mandate its journalism.

The energy-transition journalism covers the climate challenge: the CO2-neutral heat supply projects, the wastewater-heat recovery innovations, and the photovoltaic integrations. The Berliner Klimaschutzpreis coverage honors the sector's best practices.

The digitalization journalism addresses the industry's transformation: the Aareon software ecosystem, the personnel-development digital tools, and the smart-building technologies. The "digital." pillar's coverage keeps the decision-makers current.

The content pillars are technology, energy, digital, and architecture: "technik. energie. digital. architektur." The editorial program covers the housing industry's operational topics: rent indexes (Mietspiegel) and their role in securing legal peace between tenants and landlords, affordable housing construction, climate protection and CO2-neutral heat supply, and personnel development in the housing companies.

The 2021 issue's contents illustrate the range: the experts' demand for more expertise and less political and association influence in rent-index creation; the Leipzig housing cooperatives' four-point program for securing affordable rents; the personnel-development column on motivating trainees by involving them; and the Aareon group HR's team-identity pieces. The magazine's journalism serves the housing professionals' practical information needs.

The special issues deepen focused topics: the Technik editions on building technology, the TV and media-services editions on the housing industry's media supply, and the energy editions on the sector's climate transition. The digital platform's news coverage complements the magazine's in-depth journalism.

Organization and Ownership

The Verlagsgesellschaft's independent publishing gives the brand its specialist focus: the Berlin-based company's housing-industry dedication, the forum management's event activities, and the media-data-driven B2B economics. The independent structure keeps the editorial program sector-focused.

The Warda editorship defines the current journalism: Gerd Warda's Chefredakteur leadership, the editorial team's housing-sector expertise, and the digital platform's content direction. The imprint's transparency gives the readers the accountability.

The 2026 media data's commercial structure documents the business: the "Warum mit uns werben?" advertiser pitch, the decision-maker targeting, and the digital knowledge platform's market position. The B2B publishing model sustains the brand's independent journalism.

Wohnungswirtschaft heute is published by the Wohnungswirtschaftheute Verlagsgesellschaft mbH, based in Berlin. The editor-in-chief is Gerd Warda (as documented in the 2021 imprint); earlier the role was held by Hans Jürgen Krolkiewicz. The 2026 media data names the Wohnungswirtschaftheute Verlagsgesellschaft mbH as the publishing entity with its forum management.

Current ownership details beyond the publishing company are not publicly confirmed in the sources reviewed. The brand operates as an independent specialist publisher for the housing industry.

Digital Presence

The portal's knowledge-platform function serves the daily professional needs: the housing news, the expert articles, and the event information. The "Alles rund um die Wohnungswirtschaft" promise gives the readers the comprehensive sector coverage.

The PDF archive's back-issue access preserves the journalism: the wordpress subdomain's issue library, the special-issue downloads, and the single-article printing. The archive's searchability gives the professionals the reference library.

The media data's digital advertising formats document the platform's commercial products: the portal's banner placements, the newsletter sponsorships, and the special-issue integrations. The 2026 kit's "technik. energie. digital. architektur." pillars structure the commercial offerings.

The digital presence centers on wohnungswirtschaft-heute.de, the leading digital knowledge platform for the housing industry, and the wordpress.wohnungswirtschaft-heute.de archive hosting the PDF issues and special editions. The 2026 media data is distributed digitally, documenting the platform's advertising offerings.

The brand's digital services include the online portal's news, the special-issue PDFs for download and print, and the newsletter communications. The "führende digitale Wissensplattform" positioning gives the brand its digital-first identity: the housing industry's decision-makers reach the platform for technology, energy, digitalization, and architecture knowledge. Dedicated apps or podcasts for the brand are not detailed in the sources reviewed; the digital presence rests on the portal, the PDF archive, and the digital magazine's housing-industry journalism.