About Zoomit

Zoomit

Zoomit is a Persian-language technology news website based in Tehran, Iran, and published at zoomit.ir. Founded in September 2010, it has grown from a three-person start-up publishing product reviews into what is widely recognised as the most widely followed Persian-language technology media outlet in the world. Zoomit specialises in information technology news, electronic product reviews, buying guides and analytical content, and it also produces educational videos and podcasts and maintains a large product-comparison service. The site is owned by the Qalam Ayandeh Iranians Institute and stands at the head of a wider media family that includes the gaming and entertainment site Zoomji, the travel title Kojaro and the automotive title Pedal. By the middle of the 2020s Zoomit was reporting roughly 19 to 20 million unique visitors a month and an archive of more than 150,000 published articles, figures that place it in a different league from any other Iranian technology publication.

Zoomit's story is also the story of Iranian consumer technology journalism itself. When it launched, detailed Persian-language coverage of smartphones, computers and consumer electronics was thin, and buyers in Iran often had to rely on foreign-language reviews or on the marketing material of importers. Zoomit built its reputation by testing products, explaining them in Persian and helping readers compare them before spending money — a practical service in a market shaped by sanctions, import restrictions and a volatile currency, where a mistaken purchase is expensive. Over fifteen years that formula carried the site from a small Tehran team to an organisation of more than 170 staff, two large in-person reader gatherings, and a group of sister publications covering games, travel and cars.

Founding and early years

Zoomit was founded in September 2010 by two brothers, Masoud Yousefnejad and Mahdi Yousefnejad. The website initially launched with a small team of three people and limited capital, and it sustained itself in the beginning by publishing technology product reviews. That modest start is a recurring theme in accounts of the company: there was no large investor or media group behind the launch, and growth came gradually, article by article, as the Persian-speaking internet audience expanded and smartphones became mass-market devices in Iran.

The early years were not easy. Zoomit faced economic and content-production challenges as it tried to build a professional newsroom in a difficult advertising market, but it kept publishing and slowly widened its scope from reviews into daily technology news, analysis and buying advice. The durability of that approach was marked publicly in 2025, when Zoomit celebrated its fifteenth anniversary — a milestone few independent Iranian websites reach — and looked back on a decade and a half of continuous technology journalism.

The founders and ownership

Masoud Yousefnejad serves as Zoomit's chief executive and editor-in-chief, and he remains the public face of the publication. Before founding Zoomit, he worked for nearly ten years at Madiran Corporation, a major Iranian electronics and IT company, where he gained experience in marketing, product management and content production. That background in the product side of the industry helps explain the site's founding emphasis: Zoomit was built by people who understood how technology products are sold in Iran as well as how they should be reviewed.

His brother Mahdi Yousefnejad co-founded the site with him. Ownership today sits with the Qalam Ayandeh Iranians Institute, the parent of the wider media group whose titles are often referred to collectively as the Qalam Ayandeh media group. The group structure matters because Zoomit's sister brands share infrastructure and a common fate — a fact made vivid in January 2026, when a cyberattack on the group's virtualisation layer disrupted Zoomit and its sister sites together.

What Zoomit publishes

Zoomit's core output is technology journalism in Persian: breaking news about information technology and consumer electronics, in-depth reviews of electronic products, buying guides that walk readers through a purchase, and analytical articles that explain industry developments. Around that core the site has added educational videos and podcasts, so that a product story may appear as a written review, a video and an audio discussion, and product-comparison tools that let readers set devices side by side.

The editorial mix serves two audiences at once. Enthusiasts follow Zoomit for launch coverage and detailed testing of phones, laptops and other gadgets arriving in global markets, while ordinary buyers use its guides and comparison pages to decide what to purchase inside Iran, where model availability and pricing differ from the rest of the world. Maintaining a large, continuously updated catalogue of product information is what connects those two audiences, and it has become one of the site's defining assets.

Product database, comparison tools and Zoobin

Zoomit's products section is built on a database of more than 70,000 electronic items, containing specifications and information that readers use to research devices before buying. On top of that database the site built comparison tools, and in 2025 it introduced Zoobin, described as an advanced service for product comparison and informed purchasing. Zoobin extends the logic that has driven Zoomit since its first reviews in 2010: give Persian-speaking consumers the structured information they need to choose well.

The comparison business also explains why Zoomit is more than a news site. News brings readers in daily, but a durable product database and comparison service give them a reason to return at the moment of purchase, which is the most commercially valuable moment in consumer technology media. The unveiling of Zoobin was one of the announcements associated with the site's reader gatherings in 2025, underlining how central the service is to the company's next phase.

Audience and scale

By 2024–2025 Zoomit had approximately 19 to 20 million unique monthly visitors, had published more than 150,000 articles, and could point to cumulative figures of around 97 million hours of user reading time and more than 120 million video views. Those numbers, reported around the site's first large reader gathering, support its recognition as the most widely followed Persian-language technology media outlet.

Scale on that level changes what a technology website is. Zoomit is not only read by technology enthusiasts; its comment sections and coverage reach a broad cross-section of Iran's internet users, a fact that became internationally visible in 2025 when its reporting and its readers' comments about the state of the internet in Iran drew the attention of international news outlets. The site serves an international Persian-speaking audience from its Tehran base, and its headquarters and newsroom remain in the Iranian capital.

The wider media family

Zoomit heads a family of specialist publications launched under the same ownership. Zoomji, covering video games and entertainment, was launched in 2014. Kojaro, a travel publication, followed in 2015. Pedal, covering the automotive world, arrived in 2021. The group's other brands, listed alongside Zoomit, include Filmzi, Zooman and ZoomApp, and the Zoobin comparison service joined the family in 2025.

Each launch applied the Zoomit formula — specialist Persian-language content, produced professionally for an online audience — to a new subject area. Gaming, travel and cars are three of the largest consumer-interest categories online, and building dedicated brands for them allowed the group to grow total audience without diluting Zoomit's technology focus. The family structure also means the group operates one of the larger independent digital-media operations in Iran, publishing across several of the subjects Persian readers search for most.

People, gatherings and community

Zoomit operates with more than 170 staff members, a team size that reflects how far the organisation has travelled from its three-person beginning. Producing daily news, reviews, video, podcasts, a 70,000-item product database and several sister publications requires journalists and reviewers alongside video producers, developers and commercial staff, and the headcount is one of the clearest measures of the company's maturity.

In 2025 the company also stepped out from behind the screen. It held two large in-person gatherings of its community: the first, in February 2025, drew more than 1,070 in-person attendees, and the second, later in 2025, brought together approximately 1,100 people. The events mixed technology enthusiasm with the unveiling of new services such as Zoobin, and coverage of them in Iranian outlets including Peivast, Donya-e Eqtesad and Shargh treated them as significant moments for the country's technology community — a website's readership converting, unusually, into a physical audience of more than a thousand people.

Reporting through internet restrictions

Zoomit works in one of the world's most heavily filtered internet environments, and its journalism regularly documents that reality. During the war between the United States and Israel and Iran in 2025, international internet access in Iran was severely restricted and the country was effectively pushed onto a national intranet. In those circumstances the comment sections of domestic media became one of the few remaining spaces for public expression, and according to Al Jazeera, Zoomit hosted a large volume of critical user comments about the state of the internet and the situation in the country.

That visibility had consequences: following the publication of those comments in large numbers, the judiciary ordered Zoomit's comment section shut down. The comment section was later reopened under pre-publication moderation. Throughout the period, Zoomit and fellow Iranian outlets such as Digiato and Citna published numerous reports on the effects of the internet outage on businesses, cybersecurity, education and daily life, working to provide up-to-date and independent information to audiences who had few other sources. The episode underlines the dual role of a large domestic technology site in Iran: it is both a subject of internet policy and one of the main chroniclers of it.

The January 2026 cyberattack

In January 2026, coinciding with a nationwide internet outage in Iran, the Qalam Ayandeh media group — including Zoomit, Zoomji, Pedal, Kojaro and the group's other subsidiaries — was targeted by a large-scale cyberattack. The attack was carried out at the virtualisation layer of the group's infrastructure and caused a disruption of approximately five days in access to the websites. Zoomit's technical team managed to restore the sites, and no user data was compromised.

Masoud Yousefnejad published a transparent written and video report detailing the technical aspects of the attack, how the intrusion occurred and the lessons learned, and he discussed the incident in an interview with the technology publication Peivast. He said the attack had accessed no user data because the group's data is published and publicly accessible, that he could not say with certainty who carried it out or why, and that a Chinese hacker group had claimed responsibility. He also described the group's isolation during the incident: apart from help from the hosting company Parspack, no institution contacted them during the attack, and a security agency reached out only days after services were restored, asking for an account of events but offering no assistance. The incident was covered by Iranian and international outlets including Iran International and Digiato, and it stands as one of the most serious disruptions ever suffered by an Iranian independent media group.

Place in Iranian technology media

Fifteen years after its founding, Zoomit's position is distinctive. It is a private, Tehran-based digital media business that became the largest Persian-language technology outlet in the world without being part of a newspaper group, a broadcaster or a state institution. Its emphasis, stated repeatedly across its anniversary coverage, is resilience in the face of economic challenges and internet restrictions — conditions that have closed many Iranian websites but that Zoomit has so far survived, growing from product reviews into news, video, podcasts, comparison services and a multi-brand media group.

For readers, the site functions as the Persian language's reference point for technology: the place to check a product's specifications, read a review, follow an internet-policy story or argue in a comment thread read by millions. For the wider directory of Iranian media, Zoomit is the clearest example of the country's online-first technology press — a publication that began in September 2010 with three people and limited capital, and that by its fifteenth anniversary employed more than 170 people and reached some 19 to 20 million unique visitors a month.