Trendlyne
Overview
Trendlyne is a Bengaluru-based stock market data and analytics platform, operated by Giskard Datatech Private Limited, that provides screening tools, shareholding data, portfolio analysis and research feeds on Indian listed companies, with coverage extending to United States markets. Founded in 2017, it is aimed at retail investors, research analysts and portfolio advisors who need structured market data without a professional terminal. Its best-known invention is the DVM score — Durability, Valuation and Momentum — which condenses a stock's financial strength, pricing and price trend into a quality score that a non-professional can read at a glance.
In a media directory, Trendlyne sits in the financial data layer that business newsrooms and investors share. Business journalists check screeners, shareholding patterns, bulk and block deals, insider trades, analyst estimates and corporate results to find and verify stories; retail investors use the same underlying data to decide what to buy or avoid. Trendlyne packages that data as a freemium website and mobile application, delivers more than a billion API calls a month to business customers according to its own recruitment material, and sells premium subscriptions for deeper parameters, forecasts and analytics. It is a data service first and an editorial product second: it does not publish conventional news articles, but it shapes what market participants notice.
History and Founding
Trendlyne was founded in 2017 in Bengaluru by Amber Pabreja and Devi Yesodharan, with some company profiles also naming Ketan Go among the founding group. Its legal operator is Giskard Datatech Private Limited. One contemporary funding report dated the founding to 2016, the year before the 2017 date used consistently by Inc42, Tracxn, CB Insights and the batch record for this directory; this profile follows the widely repeated 2017 founding year while noting that early reports varied. The founders are described in the company's own hiring material as IIT and IIM graduates with technology and marketing experience, supported by finance and management experts on the board — a profile typical of Bengaluru's fintech startups of the period.
The company's early growth was organic and product-led. An Inc42 report on IIFL Securities taking a 15 percent stake described Trendlyne as an Oracle Startup Accelerator alumnus, a winner among top fintech startups recognised by IAMAI, and winner of the Next Big Idea Contest 2018 associated with the Government of Canada programme. The same report credited it with about three million monthly page views at that time. Later company material claims more than eight million users, and Inc42's 2026 profile records Series A funding, total funding of about $1.8 million across rounds, and revenue of Rs 15.9 crore in FY25, up from Rs 12.2 crore in FY24. Funding rounds listed by Inc42 include seed rounds in 2018 and a corporate round and Series A involving IIFL interests in 2020 and October 2022. The company describes itself in recruitment material as a funded, profitable product startup — a claim made by the company, reported here as its own characterisation.
Services and Products: Screeners and DVM Scores
The centre of Trendlyne is its screener system. Real-time screeners update through the trading day and let users filter listed companies by financial, valuation and technical parameters — more than a thousand parameters on free plans and several thousand on premium plans in the platform's own feature listings, with expert strategies and red-flag screens provided alongside user-built queries. A newer AI screener creation tool converts a plain-English question into a working screener query, lowering the barrier for investors who know what they are looking for in words but not in database syntax. DVM score screeners apply the Durability, Valuation and Momentum framework directly, so users can begin from a quality ranking rather than from raw ratios.
The DVM score itself deserves explanation because it is Trendlyne's trademark shorthand. Durability reflects the underlying financial strength and consistency of the business, valuation reflects whether the market price looks high or low against measures such as earnings and book value, and momentum reflects the stock's price trend and technical behaviour. Trendlyne presents the combined score, together with a stock checklist score, SWOT analysis for every stock, buy-sell valuation zones based on price-to-earnings and price-to-book bands, and delivery volume data for spotting accumulation or distribution. None of these tools is advice to buy a specific share; they are structured ways of reading public market data, and the platform's value lies in making that reading fast and comparable across thousands of companies.
Shareholding, Superstar Portfolios and Market Tracking
A second cluster of features tracks who owns what. Superstar Portfolios follow the disclosed holdings and changes of well-known investors, letting users see the composition of ace investors' portfolios and their recent moves. Shareholding pattern data, insider trade tracking, bulk and block deal information and FII and DII activity tools serve the same purpose at market scale: they turn regulatory disclosures into a readable feed of institutional and promoter behaviour. For business journalists, this is story-generating data — a large investor entering or exiting a company, a promoter pledge change, or a surge in institutional holding is often the first signal of a reportable development.
Market-level tools complete the picture. Market breadth analysis tracks advancing against declining stocks across indices, industries and sectors as a gauge of overall market health. Forecaster provides institutional analyst estimates, including earnings forecasts, revenue estimates and price targets, with upgrades, downgrades and buy, sell or hold recommendations. Options analytics, described in CB Insights' product summary, brings together an options chain with live metrics per strike including Greeks, volume, implied volatility and open interest, open interest buildup trends over short intervals, and futures and options screeners combining activity filters with technical indicators. Conference call AI summaries condense quarterly earnings calls, a feature aimed at investors and journalists who must extract guidance from dozens of calls in results season.
How Investors, Advisors and Newsrooms Use It
A retail investor typically uses Trendlyne in a sequence: screen for companies meeting minimum quality or value conditions, check the shortlist against DVM scores, SWOT and checklist scores, inspect historical financials — the platform lists eleven years of historical financial data as a free feature — and then set alerts or add survivors to a watchlist. Portfolio tools import an existing portfolio and produce a report covering performance, risk, returns and sector diversification, with detailed profit and loss, tax summaries, a corporate action calendar, dividend information and net asset value tracking. Starfolio allows users to build baskets of stocks and exchange-traded funds and execute buy or sell transactions by logging in to a linked brokerage account, while broker integration more generally lets analysis flow into trading, including the integration of Trendlyne features such as screeners and superstar portfolios into IIFL's own trading platform under its investment partnership.
For advisors, analysts and media users, the emphasis shifts to speed and coverage. Forecaster estimates, results data, shareholding changes, deal alerts and API delivery allow a newsroom or research desk to monitor hundreds of companies systematically rather than reading filings one by one. The company states that it delivers more than a billion APIs a month to B2B customers and operates both a B2C website and app and B2B data products for Indian and US markets. That dual model — consumer subscription plus data licensing — is why Trendlyne belongs in a services directory alongside larger financial data firms, even though its public face is a retail website.
Headquarters and Footprint in India
Trendlyne is headquartered in Bengaluru, Karnataka, and operates as Giskard Datatech Private Limited. Employee counts in recent profiles fall in the few-dozen range — Inc42 records 46 employees, and other profiles describe a team of 11 to 50 or 31 individuals at earlier points — reflecting a compact, product-focused company rather than a large sales organisation. Its footprint is primarily digital: a website, a mobile application on the Google Play Store published by Giskard Datatech, and API and broker integrations that place its data inside other firms' trading applications across India.
Its market footprint is broader than its office footprint. Coverage spans Indian exchanges and, through its US product, indices and stocks including the Nasdaq, S&P 500 and Dow Jones, with superstar tracking extending to global investors named in its app description such as Warren Buffett and other prominent US fund managers. For the directory's India classification, the determining facts are the Bengaluru headquarters, the Indian operating company and the platform's primary depth in Indian listed companies, shareholding disclosures and domestic broker integrations.
Ownership, Funding and Leadership
Trendlyne is a privately held company founded by Amber Pabreja and Devi Yesodharan, with Ketan Go also named as a founder in Inc42's answers. Its most significant disclosed institutional relationship is with the IIFL group: IIFL Securities was reported in 2018 to be taking a 15 percent stake, and Inc42's funding table lists IIFL Finance and IIFL Securities across seed, corporate and Series A rounds between 2018 and 2022, alongside ISME ACE and Artcapital in some profile summaries, with total funding of roughly $1.8 million to $2.6 million depending on the database consulted. The variation between databases is normal for small private rounds with undisclosed amounts, and this profile reports the range rather than a false precision.
The company presents itself as profitable and growth-stage rather than venture-fuelled, and Inc42 classifies its stage as Series A and growth. Leadership beyond the founders is not extensively documented in the sources used here; users who need current directors or shareholding for a commercial engagement should consult the company's filings or contact it directly. What is clear from the funding record is strategic rather than purely financial backing: its principal investor is a brokerage group that also distributes its tools, aligning Trendlyne's data business with an established Indian retail broking franchise.
Digital Presence and Platforms
Trendlyne's digital presence consists of trendlyne.com for India, a US edition, and its Android application, Trendlyne: Markets, Screeners, which its store listing says has been downloaded more than ten lakh — one million — times. The app carries index feeds, real-time screeners, analyst estimates and price targets, DVM scores, alerts, charts, research reports, SWOT, portfolio and watchlist tools. The company markets more than twenty features as available only on Trendlyne, a claim of product differentiation rather than an audited comparison, but the feature matrix on its own site does show an unusual breadth for a freemium product: free real-time screeners, superstar portfolios, portfolio reports and historical data alongside premium technicals, forecaster data and options tools.
Pricing follows a freemium model. Third-party reviews describe paid plans ranging from a few thousand rupees a year upward depending on feature set, with premium tiers unlocking more screener parameters, custom metrics, backtesting and forecast data. Because prices and plan contents change, prospective subscribers should check the live plans page rather than rely on review-site figures quoted in this profile's research.
Role in the Indian News Ecosystem
India's retail investing population expanded sharply with cheap mobile data, discount broking and pandemic-era account opening, a growth trend already noted in the 2018 IIFL report, which observed online retail investors rising by half in a year. In that environment, data platforms became part of the news ecosystem's plumbing: market stories are discovered in shareholding filings, results screeners and deal feeds, and are checked against analyst consensus and historical financials before publication. Trendlyne is one of the tools performing that function for Indian markets, used by investors directly and by the journalists and advisors who inform them.
Its contribution is standardisation. A DVM score, a SWOT box and a fore caster consensus give thousands of small investors the same baseline facts that were once available mainly to institutions with expensive terminals. That does not eliminate bad tips or speculation — the IIFL rationale for investing was precisely to replace unverifiable tips with reliable, structured, time-tested data — but it lowers the cost of checking a claim about a company before acting on it, which is a public-interest function as well as a commercial one.
Notable Facts and Developments
Trendlyne's documented milestones include its 2017 founding in Bengaluru, seed backing and a 15 percent IIFL Securities stake reported in 2018, recognition through the Oracle Startup Accelerator, IAMAI fintech honours and the Next Big Idea Contest 2018, a Series A round in October 2022, reported FY25 revenue of Rs 15.9 crore, and the addition of AI-assisted screener creation, conference call summaries and options analytics to a product that began as a screening and analytics site. Its app description highlights expansion from Indian to US market coverage, and its B2B API volume claim points to a second, less visible business supplying data to brokers and platforms.
How to Access and Use It
Anyone can begin at trendlyne.com or through the mobile app, where core screeners, superstar portfolios, portfolio reports and historical financials are available free, with registration and premium subscriptions unlocking deeper data. A sensible first use is to run a pre-built screener, open a familiar company's page, and read its DVM score, checklist, SWOT and shareholding pattern together rather than relying on any single number. Investors should connect a portfolio or watchlist to receive alerts and corporate action updates. Businesses, brokers and media organisations interested in data feeds should approach the company about its B2B and API products, using the contact routes on its website, and should verify current plan features and prices there before subscribing.
